Spring 2024 - 28

RETAILER PROFILE
Echoing the rhythms of its coastal
home, Sara's cozy shop comes to life
each spring and stays open through
the December holidays. " We hibernate
for a few quiet months while we refresh
for the year ahead with our latest
goods! "
Sara
explained.
" We
want
visitors to smile the moment they walk
through our door. There's always music
playing and lots of color and texture.
Our rescue shop pup is Murray - he is
our love! "
Sara's
flagship
is where she can
experiment with the brand. " I view our
flagship as a HAPPY shop for browsing/
shopping, but also as a light and bright
space to showcase our colorful palette,
new releases and overall
aesthetic, "
she described. " One of my favorite
aspects of our store is
its ability to
tell stories through displays, which
often include vintage pieces from my
personal collection. Our shop feels like
an extension of my home - even my
closet, lol! I want folks to feel welcome
and comfortable when they're with us! "
Quick Queries
Sarah Fitz
Q. There are some things that are timeless,
like a little black dress or the perfect
martini. What epitomizes " timeless " for
you when it comes to stationery?
A. A classic notecard never goes out of
style. In these fast-paced days of texting/
emailing, there is something sacred about
sending/receiving a handwritten card.
Q. What have you learned about running
a stationery and gift business that has
surprised you?
A. What haven't I learned? Haha! Probably
that no one really and truly has it all
figured out! Everyone just does the best
they can ... and learns along the way. A
piece of advice I can give is to be kind. It
has made the difference many times!
Photo courtesy of
Brea McDonald,
breamcdonald.com
Q. If you were a stationery product, what
would you be?
A. Oh gosh! Maybe gift wrap? People
are usually excited to give and get
presents, right?!
Q. What's your best buy under $50?
A. Our notepads! They're not only useful,
but fun and very high quality. ... Plus we
have so many to choose from!
Q. What's your best splurge?
A. I have two! Our wallpaper makes such
a statement and can really transform a
room - in my opinion, splurge-worthy.
Also, our recently added mega art prints
are huge and delightful, unexpected at
such a large scale!
28 Spring 2024 | STATIONERY TRENDS

http://www.breamcdonald.com http://www.ginabdesigns.com

Spring 2024

Table of Contents for the Digital Edition of Spring 2024

Table of Contents 1
Table of Contents 2
Editor's Letter
Fresh Picks: All Afuzz
Cover Story: The Urge to Splurge
Retailer Profile: The Art of it All
What's in the Cards: Warm Weather, Warm Hearts
Spring + Summer Markets: The Sixth Sense
Spring + Summer Markets: Desk Game Strong
Spring + Summer Markets: Makers of Color
The GCA Desk: GCA Report Reveals Flawed USPS Data Practices
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Planners + Journals
Spring 2024 - 1
Spring 2024 - 2
Spring 2024 - Table of Contents 1
Spring 2024 - Table of Contents 2
Spring 2024 - 5
Spring 2024 - Editor's Letter
Spring 2024 - 7
Spring 2024 - 8
Spring 2024 - 9
Spring 2024 - Fresh Picks: All Afuzz
Spring 2024 - 11
Spring 2024 - 12
Spring 2024 - 13
Spring 2024 - 14
Spring 2024 - 15
Spring 2024 - 16
Spring 2024 - 17
Spring 2024 - 18
Spring 2024 - 19
Spring 2024 - Cover Story: The Urge to Splurge
Spring 2024 - 21
Spring 2024 - 22
Spring 2024 - 23
Spring 2024 - 24
Spring 2024 - 25
Spring 2024 - Retailer Profile: The Art of it All
Spring 2024 - 27
Spring 2024 - 28
Spring 2024 - 29
Spring 2024 - What's in the Cards: Warm Weather, Warm Hearts
Spring 2024 - 31
Spring 2024 - 32
Spring 2024 - 33
Spring 2024 - 34
Spring 2024 - 35
Spring 2024 - Spring + Summer Markets: The Sixth Sense
Spring 2024 - 37
Spring 2024 - Spring + Summer Markets: Desk Game Strong
Spring 2024 - Spring + Summer Markets: Makers of Color
Spring 2024 - The GCA Desk: GCA Report Reveals Flawed USPS Data Practices
Spring 2024 - 41
Spring 2024 - On Display
Spring 2024 - 43
Spring 2024 - 44
Spring 2024 - Show News
Spring 2024 - Event Calendar
Spring 2024 - 47
Spring 2024 - Advertiser Index
Spring 2024 - 49
Spring 2024 - P.S.: Planners + Journals
Spring 2024 - 51
Spring 2024 - 52
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
https://www.nxtbookmedia.com