Spring 2024 - 20

COVER STORY
he personal luxury market's wild
ride, rising almost 30% between
2019 and 2023, is apparently over. Bain
and Company reported that while its
$301 billion 2019 size dramatically
dropped in 2020, it recovered and
climbed 20% to a gargantuan $373
billion in 2022. Unfortunately, it
sputtered in 2023 to grow just 4%,
settling at $387 billion.
T
The
Urge
to splurge
When luxury spending slides, details and
experiences assume center stage
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF
20 Spring 2024 | STATIONERY TRENDS
While affluent luxury customers are
most shielded from inflation and other
economic swings, Pam Danziger of Unity
Marketing predicted luxury market
growth will slow, even contract, in 2024.
Furthermore, she cites a perception
among post-pandemic consumers
that some luxury brands have failed
to deliver high quality commensurate
with price increases, tarnishing the
reputation of the entire category.
Why am I referring to stationery and
gifts as a luxury? To many inflationweary
consumers, $8 for a letterpress
card or $25 for a candle feels like a
luxury, even if the item in question is
fairly priced at a straight keystone.
So, what's a humble card and gift
shop to do? Engage and entertain by
telling brand stories, both your own as
well as those you stock, urged Danziger.
Keep heightened customer service
and personalization front and center.
Make sure the price/value equation of
every last SKU remains elevated, and
start framing digital marketing as a
tool to interact with your clientele in
meaningful ways. As other types of
stores realize the value of in-person
experiences, use your existing savvy
to fill your shop calendar with can'tmiss
events.
But store visits can't be special
without
plenty of spellbinding
merchandise. For that, enjoy this style
update across the baby, bridal, gift/
home and holiday categories.
The Lokelani rose, aka the official
flower of Maui, is foiled to exquisite
perfection on Hawaii Fine Stationers'
versatile 5-by-7-inch menu card on
cotton paper featuring multilayer
embossing and foil stamping.

Spring 2024

Table of Contents for the Digital Edition of Spring 2024

Table of Contents 1
Table of Contents 2
Editor's Letter
Fresh Picks: All Afuzz
Cover Story: The Urge to Splurge
Retailer Profile: The Art of it All
What's in the Cards: Warm Weather, Warm Hearts
Spring + Summer Markets: The Sixth Sense
Spring + Summer Markets: Desk Game Strong
Spring + Summer Markets: Makers of Color
The GCA Desk: GCA Report Reveals Flawed USPS Data Practices
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Planners + Journals
Spring 2024 - 1
Spring 2024 - 2
Spring 2024 - Table of Contents 1
Spring 2024 - Table of Contents 2
Spring 2024 - 5
Spring 2024 - Editor's Letter
Spring 2024 - 7
Spring 2024 - 8
Spring 2024 - 9
Spring 2024 - Fresh Picks: All Afuzz
Spring 2024 - 11
Spring 2024 - 12
Spring 2024 - 13
Spring 2024 - 14
Spring 2024 - 15
Spring 2024 - 16
Spring 2024 - 17
Spring 2024 - 18
Spring 2024 - 19
Spring 2024 - Cover Story: The Urge to Splurge
Spring 2024 - 21
Spring 2024 - 22
Spring 2024 - 23
Spring 2024 - 24
Spring 2024 - 25
Spring 2024 - Retailer Profile: The Art of it All
Spring 2024 - 27
Spring 2024 - 28
Spring 2024 - 29
Spring 2024 - What's in the Cards: Warm Weather, Warm Hearts
Spring 2024 - 31
Spring 2024 - 32
Spring 2024 - 33
Spring 2024 - 34
Spring 2024 - 35
Spring 2024 - Spring + Summer Markets: The Sixth Sense
Spring 2024 - 37
Spring 2024 - Spring + Summer Markets: Desk Game Strong
Spring 2024 - Spring + Summer Markets: Makers of Color
Spring 2024 - The GCA Desk: GCA Report Reveals Flawed USPS Data Practices
Spring 2024 - 41
Spring 2024 - On Display
Spring 2024 - 43
Spring 2024 - 44
Spring 2024 - Show News
Spring 2024 - Event Calendar
Spring 2024 - 47
Spring 2024 - Advertiser Index
Spring 2024 - 49
Spring 2024 - P.S.: Planners + Journals
Spring 2024 - 51
Spring 2024 - 52
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
https://www.nxtbookmedia.com