Spring 2024 - 6

EDITOR'S LETTER
There's a Card
for That
F
rankly, I'm not sure how it's
March as I write this, since I'm
still processing the Atlanta and New
York winter markets. As the world
continues to feel chaotic, our maker
community has responded with
heart ... and irresistible merchandise.
The offerings I discovered across
markets (and my inbox) are by turns
artful, sustainable and, of course,
functional - to say nothing of all the
powerful, transformative messaging.
Part
of any market's magic is
the people, and in Atlanta I had a
memorable meal with the wonderful Jason Arbuckle of J. Falkner
as well as Tory Wright and Poppy Tong, the magnificent motherdaughter
team behind Halfpenny Postage and Paper E. Clips. Since
Atlanta was experiencing a cold snap, all the ladies were in chic
fur (actual and synthetic). Meanwhile, Jason, who shows at Daniel
Richards, shared how he stepped back from the chaos of market to
really marvel at the annual Atlanta winter pilgrimage.
Every year, motley teams of polished store owners and buyers
brave the winter (and its resulting travel mayhem) to witness all that
is new at AmericasMart ... and then transport it to their expectant
customers as only they can. A stranger to our world would never guess
what enormous influence we as a community quietly and collectively
yield over what the populace seeks to surround itself with each day.
That is the true lifeblood of each and every major market - Dallas,
Las Vegas, or New York - and I'm so grateful that Jason helped me
appreciate that.
Then, another longtime industry friend, and member of the
Stationery Trends Advisory Board, George White, did the same
thing. He was promoted out of overseeing UWP Luxe, Up With
Paper and GeoCentral to be CEO of their larger parent company,
The CM Paula Co.
George recently appeared on the popular Freakonomics podcast -
which explores " the hidden side of everything " - talking up greeting
cards. I learned a lot listening in, and I encourage everyone reading
this to share it with your community. I promise they'll have a
completely new stationery appreciation as they get acquainted
with a preeminent paper nerd! George stars in " The Economics
of Everyday Things with Zachary Crockett, " Episode 29; find it on
freakonomics.com or your favorite podcast platform.
I can't close out without sharing how excited I am to soon be in the
stationery and gift room where it all happens, aka *Noted+Gifted. If
you see me there, please say hi!
Until next issue,
CIRCULATION
EDITORIAL
EDITOR-IN-CHIEF
Sarah Schwartz
216-577-4821
sarahs@greatamericanpublish.com
MANAGING EDITOR
Carly McFadden
616-520-2164
cmcfadden@greatamericanpublish.com
EDITORIAL DIRECTOR
Abby McGarry
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ADVERTISING SALES
PUBLISHER
Brian Virgona
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brianv@greatamericanpublish.com
GROUP PUBLISHER
Julie McCallum Packard
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jmccallum@greatamericanpublish.com
PRODUCTION
SENIOR CLIENT SUCCESS
REPRESENTATIVE
Jolan Godfrey
616-520-2148
jgodfrey@greatamericanpublish.com
ASSOCIATE CREATIVE DIRECTOR
Amanda Mackey
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amackey@greatamericanpublish.com
CREATIVE DIRECTOR
Allison McKenzie
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amckenzie@greatamericanpublish.com
AUDIENCE DEVELOPMENT MANAGER
Becky Stovall
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CORPORATE
CFO
Deb Carnes
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Kim Baker
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Matt McCallum
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STATIONERY TRENDS
ADVISORY BOARD
Daniel Collier
Daniel Richards
Chandra Greer
GREER Chicago
Grace Kang
Pink Olive
Jennifer Kattalia
Paper Source
Jennifer Luna
Paper Luxe
Dennis O'Brien
DesignWorks Ink
Julie Smith
Design Group Americas
George White
Up With Paper
Audrey Woollen
Urbanic Paper Boutique
6 Spring 2024 | STATIONERY TRENDS
Photo courtesy of Sarah Sloboda
http://www.freakonomics.com
Spring 2024

Table of Contents for the Digital Edition of Spring 2024
