2024 Q2 Spirited VA - 45

V
irginia ABC opened its 400th store in
November 2023, as it nears its 90th
anniversary of service to the people of
the commonwealth. The agency started
with four stores in Richmond in 1934,
had opened 50 stores by mid-year and
66 by the end of the year. As Virginia's
population expanded over
the decades, so did its ABC
stores.
The 400th store
opened in Jonesville, in
Lee County, near the tip of
the state in far southwest
Virginia. The store's opening
reflects the mission
and the processes behind
new Virginia ABC stores.
Susan Johnson, Director
of Real Estate and Facilities
Management, and
Jenn Burke, Director of
Retail Operations, explain
how the Lee County store
came to be.
" Through the years, the reasons we
LEFT: Virginia ABC
employees, local officials
and members of the
public commemorate the
grand opening of Virginia
ABC's 400th store in
Jonesville.
RIGHT: Interim ABC CEO
Tom Kirby thanks ABC's
Retail and Real Estate
team members for
making the store a
reality.
opened new stores has varied. Sometimes
we've had input from the General
Assembly, or we go out and pound
the pavement, " says Johnson. " We're
always looking for opportunities. We
have a rural location strategy and a
market location strategy
that help guide us. But
again, a lot of it is just
opportunity-when an
opportunity presents
itself, we look at the surrounding
existing stores
and decide, do they need
some relief? "
Before the Jonesville
store opened, the closest
store to that town was in
Big Stone Gap, 25 miles
away. For many years,
opening a liquor store in
Jonesville wasn't even a
possibility. Along with
eight other counties and portions of 31
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SPIRITED VIRGINIA | APRIL | MAY | JUNE 2024 45

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2024 Q2 Spirited VA

Table of Contents for the Digital Edition of 2024 Q2 Spirited VA

2024 Q2 Spirited VA - Cover1
2024 Q2 Spirited VA - Cover2
2024 Q2 Spirited VA - 1
2024 Q2 Spirited VA - 2
2024 Q2 Spirited VA - 3
2024 Q2 Spirited VA - 4
2024 Q2 Spirited VA - 5
2024 Q2 Spirited VA - 6
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2024 Q2 Spirited VA - 12
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2024 Q2 Spirited VA - 15
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2024 Q2 Spirited VA - 20
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2024 Q2 Spirited VA - 35
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2024 Q2 Spirited VA - 45
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2024 Q2 Spirited VA - 50
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2024 Q2 Spirited VA - Cover3
2024 Q2 Spirited VA - Cover4
https://www.nxtbook.com/leisuremedia360/leisure/2024-q2-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2024-Q1-Spirited-VA
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q4-2023
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q3-2023
https://www.nxtbook.com/leisuremedia360/leisure/2023-q5-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2023-q2-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2023-q1-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q4-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q3-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q2-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q1-2022
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ32021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ22021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ32020
https://www.nxtbook.com/nxtbooks/leisure/SpiritedVA-Q2-2020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42019
https://www.nxtbook.com/nxtbooks/leisure/VTCRecipeBook
https://www.nxtbook.com/nxtbooks/leisure/2019Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q2SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q1SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q4SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q2SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q1SpiritedVirginia
https://www.nxtbook.com/nxtbooks/leisure/Spirited_Virginia_Q4_2017
https://www.nxtbookmedia.com