Gilbane Research Report (excerpt) - Nxtbook - (Page 2)

Digital Magazine and Newspaper Editions: The Data Adoption Data Growth is Impressive One question that most industry observers ask is “How many digital subscriptions are out there?” We have gathered audited data from our Data Sponsors, Business Publishers Association (BPA) and Audit Bureau of Circulations (ABC), and unaudited data from our vendor sponsors, who together hold a very large market share in the digital publication technology marketplace. First, some definitions and qualifiers: This study covers digital replica magazines and newspapers only. It does not include publishers' Web sites or RSS feeds, blogs, etc. The data gathered cover magazines and newspapers published largely in North America, although selected European activity is included in these numbers. Because many publishing companies are multinational, it is almost impossible to provide accurate geographic data on where digital editions are created and read. The scant amount of audited data is insufficient to make any statistically valid generalizations of differences between the European and North American adoption or usage patterns. We hasten to add that digital subscribers are found throughout the world in even the most remote locations. Indeed, one of the driving forces behind the growth in digital replica magazines is the capability to reach readers located in geographically remote areas. The unaudited data from our vendor sponsors are highly confidential and therefore will be presented only in aggregate. The goal of this study is to analyze the factors driving the growth of the overall market, not to rank or compare individual vendors. We have collected sufficient page and transaction data to help rationalize the distinct publishing activities of each vendor and to develop a model for analyzing the overall market sizes and growth. Each sponsoring vendor has unique business models and tracks different operating metrics. When there are sufficient data to present findings in aggregate without compromising the confidentiality of one or several vendors, we will do so. However, when certain results are too specific to one or more vendors, we will report trends in general terms and hope to bring more specificity to those results in subsequent editions of this report. We distinguish between business-to-business publications and business-toconsumer publications. The data include publications of types that are not typically counted in audited reports, such as advertorials (magazines where the editorial content is less than 20%), some hybrid magazine/catalogs, a very few one-time publications, and some “adult magazines.” We have asked detailed questions about the proportion of each of these types of publications and are confident that their numbers are statistically insignificant. And, of course, all of these types of publications represent growth opportunities for digital publications now and in the future. ©2008 Gilbane Group, Inc. 2

Table of Contents for the Digital Edition of Gilbane Research Report (excerpt) - Nxtbook

Gilbane Research Report (excerpt) - Digital Magazine Editions
Table of Contents
Section One: The Data
Adoption Data
Section Two: Best Practice Case
Bentley Systems
Graduate Prospects
Information Today
Marine Log
Vendor Description
Section Three: Conclusions
The Authors
About the Gilbane Group, Inc.

Gilbane Research Report (excerpt) - Nxtbook