Signs of the Times - February 2018 - 34

INDUSTRY TRENDS
The International Sign Association

FEBRUARY 2018 EDITION

Dare to Expand in 2018

GETTING THERE
ISA International Sign Expo 2018 is March 22-24 at the Orange County
Convention Center in Orlando, Fla. The pre-conference workshops will be
March 21. Visit www.signexpo.org to register, to sign up for education
classes, explore the trade show floor or book hotels.

We get it: It can be risky to attend a trade
show, especially if it's your first time, or if
the event itself is unproven. ISA International
Sign Expo is coming up on its 75th anniversary,
so we know a few things about creating an
event that delivers results for sign, graphics
and visual communications professionals.
But perhaps you'd rather hear that from
someone else.
Here are some of ways last year's attendees
have built their businesses.

Nail the Finished Product
A trade show that does not deliver on innovative products-and ultimately allows you
to provide more exciting and interesting
results for your clients-is a wasted few
days. No worries at ISA International Sign
Expo 2018, which features a larger-than-ever
trade show floor and many new product introductions.
Kyle Edmonds, vice president of sales and
co-owner of Mitchell Signs, brings clients to
walk the trade show floor. "ISA International

Sign Expo allows us to be a much better
partner with some of our clients, especially
with design firms. They can say, 'Hey, here's
what we want it to look like. How in the world
would you build this as a sign?' I bring the
client here. It not only helps with the relationship, but it shows them the products that
are out there and helps them to see some of
the capabilities that maybe we don't think
to mention. They can then see it themselves
and it's just an all-around fun show to come
to anyway."

STATS * FACTS
Growth in all four segments of the sign, graphics and visual communications industry is forecasted to continue above trend through the end of 2018,
* * * ISA REPORT / February 2018


http://www.signexpo.org

Table of Contents for the Digital Edition of Signs of the Times - February 2018

Signs of the Times - February 2018
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
The Ultimate Soft Sell
Coming to Light
Buy, Merge or Go Home?
New Products
Advertising Index
Last Look
Signs of the Times - February 2018 - Intro
Signs of the Times - February 2018 - BB1
Signs of the Times - February 2018 - BB2
Signs of the Times - February 2018 - CT1
Signs of the Times - February 2018 - CT2
Signs of the Times - February 2018 - Signs of the Times - February 2018
Signs of the Times - February 2018 - Cover2
Signs of the Times - February 2018 - 1
Signs of the Times - February 2018 - 2
Signs of the Times - February 2018 - 3
Signs of the Times - February 2018 - 4
Signs of the Times - February 2018 - 5
Signs of the Times - February 2018 - 6
Signs of the Times - February 2018 - 7
Signs of the Times - February 2018 - From the Editor
Signs of the Times - February 2018 - 9
Signs of the Times - February 2018 - St Update
Signs of the Times - February 2018 - 11
Signs of the Times - February 2018 - 12
Signs of the Times - February 2018 - 13
Signs of the Times - February 2018 - 14
Signs of the Times - February 2018 - 15
Signs of the Times - February 2018 - 16
Signs of the Times - February 2018 - 17
Signs of the Times - February 2018 - 18
Signs of the Times - February 2018 - 19
Signs of the Times - February 2018 - At Large
Signs of the Times - February 2018 - 21
Signs of the Times - February 2018 - 22
Signs of the Times - February 2018 - 23
Signs of the Times - February 2018 - Tech Review
Signs of the Times - February 2018 - 25
Signs of the Times - February 2018 - Vehicles + Vinyl
Signs of the Times - February 2018 - 27
Signs of the Times - February 2018 - 28
Signs of the Times - February 2018 - 29
Signs of the Times - February 2018 - 30
Signs of the Times - February 2018 - 31
Signs of the Times - February 2018 - Design Matters
Signs of the Times - February 2018 - 33
Signs of the Times - February 2018 - 34
Signs of the Times - February 2018 - 35
Signs of the Times - February 2018 - Nuts + Bolts
Signs of the Times - February 2018 - 37
Signs of the Times - February 2018 - 38
Signs of the Times - February 2018 - 39
Signs of the Times - February 2018 - The Ultimate Soft Sell
Signs of the Times - February 2018 - 41
Signs of the Times - February 2018 - 42
Signs of the Times - February 2018 - 43
Signs of the Times - February 2018 - 44
Signs of the Times - February 2018 - 45
Signs of the Times - February 2018 - Coming to Light
Signs of the Times - February 2018 - 47
Signs of the Times - February 2018 - 48
Signs of the Times - February 2018 - 49
Signs of the Times - February 2018 - 50
Signs of the Times - February 2018 - 51
Signs of the Times - February 2018 - Buy, Merge or Go Home?
Signs of the Times - February 2018 - 53
Signs of the Times - February 2018 - 54
Signs of the Times - February 2018 - 55
Signs of the Times - February 2018 - New Products
Signs of the Times - February 2018 - 57
Signs of the Times - February 2018 - 58
Signs of the Times - February 2018 - 59
Signs of the Times - February 2018 - 60
Signs of the Times - February 2018 - 61
Signs of the Times - February 2018 - 62
Signs of the Times - February 2018 - 63
Signs of the Times - February 2018 - 64
Signs of the Times - February 2018 - 65
Signs of the Times - February 2018 - 66
Signs of the Times - February 2018 - 67
Signs of the Times - February 2018 - 68
Signs of the Times - February 2018 - 69
Signs of the Times - February 2018 - 70
Signs of the Times - February 2018 - 71
Signs of the Times - February 2018 - 72
Signs of the Times - February 2018 - 73
Signs of the Times - February 2018 - 74
Signs of the Times - February 2018 - 75
Signs of the Times - February 2018 - 76
Signs of the Times - February 2018 - 77
Signs of the Times - February 2018 - 78
Signs of the Times - February 2018 - 79
Signs of the Times - February 2018 - 80
Signs of the Times - February 2018 - 81
Signs of the Times - February 2018 - 82
Signs of the Times - February 2018 - Advertising Index
Signs of the Times - February 2018 - Last Look
Signs of the Times - February 2018 - Cover3
Signs of the Times - February 2018 - Cover4
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