Kitchen & Bath Business - January 2020 - KBIS32

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TUESDAY, JANUARY 21
10:30 AM - 11:30 AM

N225
Kitchen Designs & Appliances for Living In Place

Shari Gold, CKD, Monogram Appliances
Maria Stapperfenne, CMKBD, Tewksbury Kitchens & Bath
Topic Area: Design
Join two nationally well-known designers to learn about how to use an
affirmative approach to make all kitchens accessible, comfortable and
safe. Learn how to build a business that creates interprofessional teams
to help you recommend and integrate the best kitchen designs and
products for all of your clients, regardless of their age or condition.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

10:30 AM - 11:30 AM

N226
Sell Yourself to Make the Sale
Aaron Gould, AKBD, HEP Sales
Topic Area: Customer Service

Before a customer decides to give us their money for a major purchase,
they decide who they will purchase it from. A consumer will choose
someone who they feel comfortable with and referrals more often than
on expertise. This can lead to consumer regret and us as professionals
wasting a lot of time and energy. This program is designed to help
your initial contacts and selling style based upon the consumers
communication style, ensuring you gain their confidence from the
beginning. Learning skills to deal with the four primary communication
styles and when to apply each will boost your consumers' comfort in
dealing with you and enabling you to sell them that you are their best
choice for their project. Techniques that will aid you in maintaining their
confidence, leading to future referrals will also be discussed.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

10:30 AM - 11:30 AM

N227
INTERACTIVE LAB
Building your Technology Toolkit
Vanessa DeKoekkoek, 2020
Topic Area: Design

Are you overwhelmed with the thought of keeping up with
technology? Would you like to improve your design process with
easy-to-use tools? Bring your smartphone or tablet to this session
for a hands-on approach to expanding your technology toolkit. By
leveraging the design process and cloud technology, you'll gain
a better understanding of tools that can help with site analysis,
conceptual planning, technical documentation and presentation.
Many of the tools used during this session are free and easy to
access. Utilizing technology will improve business processes, help
you stand out against your competition and give you a way to clearly
display your ideas and design solutions with confidence.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

32 KBIS.com

10:30 AM - 11:30 AM

N228
How to Make Deeper Connections With Your Customers
to Drive Growth
David Bernardino, Ammunition
Topic Area: Grow Your Business

"Get the voice of the customer" or "We need to be more customercentric" are slogans that are tossed around most organizations within
the home-building industry. However, have you asked the question
of what that entails or what this means? David's session will walk you
through best practices from a long marketing career that's spanned
organizations like Procter & Gamble, Merck and Samsung. These
techniques will get you to think about what's preventing your customer
from fully adopting your brand - key building blocks for any marketing
plan. David will also walk you through how to leverage those insights
into messaging strategies that will unlock your brand's potential.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

10:30 AM - 11:30 AM

N229
Labor Force Shortages & The Skills Gap
Mischa Fisher, HomeAdvisor Inc.
Topic Area: Management

Despite the encouraging uptick in job growth, there is still a consistent
challenge regarding employment in the home services and construction
labor markets as the current working generation ages and we face
shortages of skilled workers. In this course, ANGI Homeservices chief
economist, Mischa Fisher, will focus on recent policy challenges, report
on labor force trends and address the skills gap.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

10:30 AM - 11:30 AM

N230
Delegation & Accountability-How to get Your Employees to
Think and Act Like Owners
Steve Wheeler, Remodelers Advantage
Topic Area: Management
Delegation can be the most important tool a business owner
can use to grow and add value to his/her business. The ability to
properly delegate is most times overlooked as the key attribute of
a successful business owner manager or leader. That being said,
accountability needs to be the framework in which people can
properly accept a task and complete it promptly and properly. I will
discuss the importance of delegation and accountability and will
define and outline the Three distinct steps on how delegation is
implemented through the Cycle of Accountability.
(Qualifies for 0.1 NKBA CEU)

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Kitchen & Bath Business - January 2020

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