Aftermarket Insider Issue 73 - (Page 18)
I N D U S T R Y N EWS
INVESTING IN EDUCATION
2011 Head of the Class Award Winning Programs
Tenneco, Inc.
Monroe, Mich.
During Town Hall at AAPEX,
AAIA recognized the recipients
of its inaugural Head of the Class
Award, honoring five aftermarket
companies that continually invest
in employee education and training.
The award is administered by the
AAIA Education Committee on
behalf of the association, and was
created to highlight and recognize
companies that continually invest
in employee education and training
and to promote the value and benefit
that this investment provides to the
employees and their companies, and
also the entire aftermarket industry.
To the right is information on all
five winning companies and their
innovative education programs.
Future issues of Aftermarket
Insider will include further insight
into these award-winning initiatives.
For more information, visit
www.aftermarket.org/education.
Tenneco was selected for the manufacturer
category because of its wide range of employee
education and training programs. Tenneco
requires that all its employees complete an
annual Individual Development Plan, which
identifies an employee’s strengths and areas
for improvement. With supervisor guidance,
an action plan is subsequently developed to
promote continuous learning. The company has
a corporate training policy, an annual training
budget and a tuition reimbursement program
for higher education programs directly related
to an employee’s job. Tenneco also supports
the University of the Aftermarket and enrolls
high potential employees each year in the
Leadership 2.0 program. The company partners
with colleges such as Northwood University
to employ students in summer internship
programs. Recently, the company introduced a
structured six-month sales employee orientation
program that includes field and corporate
mentorships with measurable objectives and
feedback. Upon successful completion of the
orientation, employees are rewarded with a
bonus. Tenneco partners with a college business
department for in-depth sales training, and offers
instructor-led, web-enabled and self-learning
modules. All sales professionals are required to
take annual training courses in areas important
to customer service. What is Tenneco’s ROI?
Susan Ulrey, Tenneco executive director, sales,
operations and e-commerce, notes that Tenneco
has seen a 100 percent retention rate since
implementing the new sales orientation training
program. Additionally, the company’s corporate
education and training programs have resulted
in increased internal promotions, lower turnover,
improved sales and better succession planning.
KOI Auto Parts
Cincinnati, Ohio
As KOI Auto Parts grew, it became apparent
that it was getting nearly impossible to bring
employees to headquarters for training programs.
A vendor’s employee, Denny Shroats, noted to
KOI leadership that technology was available to
provide education and training to employees at
all locations, as well as the fact that employees
could benefit from a more standardized curriculum,
and was hired to lead employee development.
KOI purchased publishing software to upload
PowerPoint and other programs provided by
manufacturers and other resources as well as
sessions created by the employee development
officer. A learning management system (LMS)
was purchased to be able to track employee
progress. With the availability of this software,
courses have been and continue to be uploaded
into the LMS. In addition, KOI purchased webinar
software enabling staff and other resource
personnel to deliver webinars. The webinars
are recorded and are accessible by employees
during the day, in the evening or even at home.
All stores have a dedicated computer located
away from the counter to access the courses.
KOI makes available ASE’s P2 exams, as well as
the AIA Import Parts Specialist exams to staff
members recommended for these certifications.
KOI has also conducted week-long programs
with the University of the Aftermarket. The
employee development officer continually surveys
employees to get their feedback on the courses
and content. What is KOI’s ROI? The employee
development officer notes that the capabilities he
has created in-house make it easier to provide to
employees access to information and processes
they need to better serve their customers.
He notes as an example that after a course
offered to employees on a particular product,
sales of this product increased 30 percent.
18 | AFTERMARKET INSIDER | VOLUME 73
http://www.aftermarket.org/Education.aspx
http://www.aftermarket.org/education
Table of Contents for the Digital Edition of Aftermarket Insider Issue 73
Aftermarket Insider Issue 73
Contents
President's Message
AAPEX News
Success Happens When YOU ARE HERE!
AAPEX 2011: A Show to Remember
Member Profile
Toolbox: What’s Your Sign?
Association News
Market Intelligence
Segment News
Technology Update
Hot Dates
Aftermarket Insider Issue 73
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider83
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider82
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider81
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider80
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider79
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider78
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider77
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider76
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider75
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider74
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider73
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider72
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider71
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider70
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider69
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider68
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider67
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider66
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider65
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider64
https://www.nxtbook.com/nxtbooks/mercury/aaia_2009annualreport
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider_20100304
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider_20100102
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider_20091011
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider_20090809
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider_20090607
https://www.nxtbook.com/nxtbooks/mercury/aaiafactbook2010
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider_20090405
https://www.nxtbook.com/nxtbooks/mercury/aftermarketinsider-drm-demo
https://www.nxtbookmedia.com