Electronic Retailer - October 2012 - 16

JORDAN WHITNEY’S TOP CATEGORIES

JORDAN WHITNEY’S TOP INFOMERCIAL CATEGORIES FOR AUGUST 2012

FITNESS
RANK 1 2 3 4 5 SHOW NAME Insanity Tapout Total Gym Tummy Tuck Belt Body Revolution PRODUCT Exercise program Fitness DVDs Home gym Slimming belt Fitness DVDs PRICE $119.85 $119.85 $49.95 trial $59.97 $59.85 DISTRIBUTOR Beachbody T Fit Total Gym Fitness Savvier Gaiam

HOUSEWARES
RANK 1 2 3 4 5 SHOW NAME NuWave Cooktop My Pillow Nutribullet Windtunnel Air NuWave Oven PRODUCT Cooktop Pillow Personal blender Vacuum Countertop oven PRICE $119.85 Lead-generating $119.94 $199.96 $119.85 DISTRIBUTOR Hearthware, Inc. My Pillow Nutribullet Hoover Hearthware, Inc.

BEAUTY
RANK 1 2 3 4 5 SHOW NAME Meaningful Beauty Wen Murad Skincare Bosley Hair Temptu PRODUCT Skin care Hair care products Skin care system Hair replacement centers Airbrush makeup system PRICE $39.95 $29.95 $39.95 Lead-generating $29.95 trial DISTRIBUTOR Guthy-Renker Guthy-Renker Murad Bosley Medical Temptu

Source: The Jordan Whitney “Greensheet,” published by Jordan Whitney Inc., Tustin, Calif. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category specific research reports, contact Clare Kogler at Jordan Whitney Inc. Voice: (714) 832-3353; fax: (714) 832-4422; email: greensheet@cox.net or visit our website: jwgreensheet.com. ©Jordan Whitney Inc. 2012

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electronicRETAILER | October 2012



Electronic Retailer - October 2012

Table of Contents for the Digital Edition of Electronic Retailer - October 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
IMS Retail Rankings
Jordan Whitney’s Top Categories
Ask the Expert
From the Executive’s Desk
It’s All About the Numbers
Media Attribution Goes Mobile
Marketing to Teens: Not All Fun and Games
Guest Viewpoint
Guest Viewpoint
DRTV
Teleservices
Fulfillment
Member Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2012 - cover1
Electronic Retailer - October 2012 - cover2
Electronic Retailer - October 2012 - 3
Electronic Retailer - October 2012 - 4
Electronic Retailer - October 2012 - 5
Electronic Retailer - October 2012 - 6
Electronic Retailer - October 2012 - Calendar of Events
Electronic Retailer - October 2012 - Your Association, Your Bottom Line
Electronic Retailer - October 2012 - 9
Electronic Retailer - October 2012 - Industry Reports
Electronic Retailer - October 2012 - 11
Electronic Retailer - October 2012 - FTC Forum
Electronic Retailer - October 2012 - 13
Electronic Retailer - October 2012 - IMS Retail Rankings
Electronic Retailer - October 2012 - 15
Electronic Retailer - October 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2012 - 17
Electronic Retailer - October 2012 - Ask the Expert
Electronic Retailer - October 2012 - From the Executive’s Desk
Electronic Retailer - October 2012 - It’s All About the Numbers
Electronic Retailer - October 2012 - 21
Electronic Retailer - October 2012 - 22
Electronic Retailer - October 2012 - 23
Electronic Retailer - October 2012 - Media Attribution Goes Mobile
Electronic Retailer - October 2012 - 25
Electronic Retailer - October 2012 - 26
Electronic Retailer - October 2012 - 27
Electronic Retailer - October 2012 - Marketing to Teens: Not All Fun and Games
Electronic Retailer - October 2012 - 29
Electronic Retailer - October 2012 - 30
Electronic Retailer - October 2012 - Guest Viewpoint
Electronic Retailer - October 2012 - 32
Electronic Retailer - October 2012 - Guest Viewpoint
Electronic Retailer - October 2012 - 34
Electronic Retailer - October 2012 - 35
Electronic Retailer - October 2012 - 36
Electronic Retailer - October 2012 - DRTV
Electronic Retailer - October 2012 - Teleservices
Electronic Retailer - October 2012 - Fulfillment
Electronic Retailer - October 2012 - Member Spotlight
Electronic Retailer - October 2012 - 41
Electronic Retailer - October 2012 - 42
Electronic Retailer - October 2012 - Advertiser Index
Electronic Retailer - October 2012 - Classifieds
Electronic Retailer - October 2012 - 45
Electronic Retailer - October 2012 - Rick Petry
Electronic Retailer - October 2012 - cover3
Electronic Retailer - October 2012 - cover4
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