InBroadcast - April 2024 - 43

www.inbroadcast.com | Vol: 14 - Issue 4 | April 2024
43
InNABShow
Explore Vizrt Solutions at NAB 2024
Video visionaries: Vizrt
A universal
truth for content
consumption of any size today, is
quality.
Whether audiences
are
tuning into their favorite sports
highlights via
TikTok or watching
prime time television on CNN, the
expectation is the experience, from
the audio/video to the graphics -
should be consistent, engaging, and
impactful.
Vizrt serves the need of any sized
content creator: from the podcaster
to the broadcaster, with real-time
graphics
and
live production
solutions designed to fit every need.
More than three billion people a
day watch content powered by Vizrt
graphics, and the reason is simple:
taking risks and being bold has been
a part of Vizrt's story since the first
graphics went live in 1997.
Innovation is in Vizrt's DNA
With a 27-year history of inventing
new simplified
workflows
successfully achieved - and CNN had
a higher total viewer rating during
this prime time show than any other
year before.
Having released 30+ new solution
updates and products within the last
year, innovation still rings true within
Vizrt's culture today as it continues
its
purpose of supporting more
stories, better told.
From start-up to global
video powerhouse
With an innovation mindset comes
a strategy for growth. Vizrt has been
continually
growing, going from
start-up to global video powerhouse
in the past two decades organically
by creating new technology, and by
acquiring different companies.
Most
recently
in 2022, Flowics
for
storytelling whether it is in the
news, sports, broadcast, education,
entertainment, live events, digital
media, advertising, or anywhere else
video lives, Vizrt has helped define
and reshape the way video is created
and shared with the world.
Working at a local TV station in
Norway, the company
wanted to create the world's
virtual
set
to cover the national
elections. However, he wanted to use
technology that hadn't been invented
yet. Building it from scratch, his team
wrote the interface with an available
camera tracking system.
Another world first
joined Vizrt's portfolio, strengthening
its graphics offering by adding HTML5
cloud-based graphics. And in 2019
when NewTek was acquired by Vizrt,
it gained an entire, market leading
line of live production solutions,
cameras, and
control
including the iconic TriCaster.
TriCaster: A live
production legacy
The first
co-founder
first
panels,
For over a decade, Viz University
has been a key online learning
resource that
partners,
TriCaster was
launched almost 20 years ago,
uniting an entire suite of media
production capabilities at one's
fingertips. The powerful system
has enabled diverse live streaming
purposes: from esports tournaments
in Japan, to the Supreme Court in the
UK, to South by Southwest (SXSW) in
Texas.
for Vizrt was
during the US Presidential election
in 2008, where musician will.i.am
was brought into the CNN studio for
an interview in hologram form, using
Viz Engine and additional tracking,
and Viz Virtual Studio. This was the
first time transporting someone into
a studio from somewhere else was
In September 2023, Vizrt officially
united with the NewTek
brand,
bringing together one portfolio
offering for every
professional
storyteller.
Since then, Vizrt unveiled an entrylevel
TriCaster, the TriCaster Mini Go,
brought the TriCaster to the cloud
with
TriCaster Now and TriCaster
and
to
provide
offers customers,
freelancers
a
library of product and technology
courses,
training,
upskilling, and certification. Over
5,000 freelancers and countless
customers have completed 10,000
Vizrt's first graphics in 1997
Vectar, and made AR graphics
available for enhanced
hybrid
communication and connection via
Viz Virtual Studio Go.
The addition of these new solutions
has democratized Vizrt's broadcastgrade
technology to content creator
of various sizes, and across varied
industries like enterprise, education,
college sports and more - which
is
broadcast
converge.
increasingly
and
relevant
proAV
as
the
industries
An emphasis on education
The second
largest
Customer
courses.
What's next for Vizrt?
It seems since its inception, Vizrt
has been making moves to propel the
video industry forward. As modernday
pioneers
of the media tech
frontier, this is certainly a company
that is forging ahead to lead in these
changing times.
As
one, unified
Vizrt's
organization,
teams are laser-focused on
delivering the best solutions for all its
customers, partners, and end-users,
to continue to deliver innovative,
impactful, user-centric
software
department
behind R&D at Vizrt, which works
collaboratively to drive adoption and
innovation is
Vizrt's
Customer
Success
Success.
branch
TriCaster Mini 4K's Virtual Studio application to support the full range of corporate applications -
including video calls on such as Zoom or Microsoft Teams
is dedicated to quality, consistent
customer experiences, customer
service and ensuring users get the
most value out of its software and
solutions. Viz University is also a part
of Customer Success at Vizrt.
solutions - coupled with world-class
customer service, support, and
success.
Explore Vizrt Solutions
at NAB
2024, April 14-17, Booth SL5061.
Sky News Arabia using Vizrt's Viz Mosart studio automation solution to produce error-free shows
https://www.vizrt.com

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InBroadcast - April 2024

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