InBroadcast - April 2024 - 59

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www.inbroadcast.com | Vol: 14 - Issue 4 | April 2024
59
" an easy, seamless workflow designed
for video and content producers... "
The LA Clippers are focused on creating unique
fan experiences that drive engagement and loyalty,
and using social media to connect to audiences
is at the core of their marketing strategy. Creating
authentic
content
Fans want
is
driving the experience.
content on demand, and cellular
comms combined with Ninja Ultra with Frame.io
integration is helping the LA Clippers to meet these
expectations - with speed and efficiency.
Bauer Media, London
The highest
profile music awards ceremony
when it comes to downloading large files for
editing and distribution. " What we needed was
a solution that could seamlessly integrate with
our Sony FX and FS camcorders, provide on-board
recording capabilities, and video
monitoring,
and create collaboration between our camera,
editing, production, and social media team, " adds
Zweibel. " We were looking to unlock the potential
for remote collaboration and share the content
directly from camera to cloud. "
To help evolve their production workflow and
enhance efficiencies, the LA Clippers' media
production team turned to the
Atomos Ninja
Ultra monitor-recorder. With its new AtomOS 11
operating system, optimized for camera to cloud,
coupled with the Atomos Connect module it
allows the media team to simultaneously share
files and collaborate in real-time using Frame.
io. " The beauty of our new workflow is that our
videographers no longer worry about rushing to
get clips to our remote editors. Our editors, who
are working on a variety of software applications,
have instant access and once edited, content gets
uploaded to social for our fans to have real-time
Clipper updates, " adds Zweibel. " Whether we're
instantly populating our social feeds, or producing
a team story, this way of working has enriched our
creative output, not to mention our productivity. "
The new 4K H.265 upload facility of the Ninja
Ultra allows the production team to capture
content and automatically upload high-quality 10bit
4K H.265 proxies to Frame.io right after each
take. With these 4K proxies, editors can punch in
and crop the image using different aspect ratios
for delivery on multiple social media platforms.
Delivering 4K clips to the cloud through this H.265
upload feature allows the LA Clippers production
team and their remote editors more creative
flexibility
and
composition, all without sacrificing quality.
" We no longer wait for camera cards to download
- the footage is ready to go into editing after each
take, helping us work in tandem. We are constantly
trying to keep up with the athletes and grabbing
those memorable shots, so we must move quickly
and share these moments with fans, " concludes
Zweibel.
in the UK, the BRIT Awards have featured some
of the most notable events in British popular
culture, including the Jarvis Cocker protest against
Michael Jackson and a member of Chumbawamba
throwing a bucket of iced water over then-Deputy
Prime Minister John Prescott. Since the 1990s,
the ceremony has evolved into a more polished,
sanitized affair and now boasts diverse genres and
categories pulling in millions of viewers each year.
As a result, the production and live broadcast
behind the annual show is now a multimedia
banquet; with legions of production companies
swarming over the red carpet to get exclusive
celebrity interviews and clickable social content.
Bauer Media is a multi-platform media group,
with locations across the UK. " Bauer are official
broadcast partners for the BRIT Awards, " says Jo
Parkerson, Director Video at Bauer Media. " We
partner with the best pop act and the best hip hop/
grime/rap act, and we get prime position on the
red carpet, and backstage access to the winners as
they come off. "
" We spend the week leading up to the BRITs
planning our content and developing a coverage
plan. Following that, we create a workflow for the
night, " explains Parkerson, who heads up the
production with a crew of about 20.
Parkerson's team were specifically after a way
to " get the content from the red
carpet onto socials as quickly
as possible, which is where the
conversation around Camera to
Cloud came about. "
" We were talking to Frame.
io about collaborating - that's
when we started
discussing
freedom when choosing their
Atomos' Camera to Cloud
offering. They showed us an
example from Entertainment
Tonight where they were using it
in a red-carpet scenario. I asked,
'so you can get content from the camera on the red
carpet to your editors in minutes?' - to which they
answered 'yes!' "
" That's when I thought, if we are going to do a
proof of concept to use Frame.io, then let's add the
Camera to Cloud workflow too. We took a bit of a
risk to do it at the BRITs, as it's such a huge night
for us and sits as a massive content opportunity for
Bauer Media. "
Parkerson emphasized that the team had a
Plan B: the usual, more convoluted approach of
InNABShow
having someone running cards between editors
and camera operators.
" From past experience, we don't get content to
editors for at least an hour after the first piece on
the red carpet. We took a real punt on this. "
" Where we were positioned, we had access
to wired Ethernet as well as Wi-Fi, so could plug
directly into our Atomos Shoguns. We got there
super early on the day, set it all up and it was
working like a dream within minutes.
" Suddenly, I was presented with this production
situation I had never experienced before. My digital
lead was able to watch the interviews and features
happening on the red carpet on her phone through
the Frame.io app, as they were happening in real
time - and start making decisions about what edits
they wanted.
" You can comment on videos, " she continues,
" do time coding, indicate which parts to use for
TikTok, which parts to use for Instagram. Within a
quarter of an hour of us doing our first chat on the
red carpet, that content was starting to appear on
key socials.
" The team to begin with were a bit worried
that we hadn't worked like this before and put a
huge element of trust into both me and Atomos'
solutions. At the end, there were hugs all round
- with good reason to celebrate! We collectively
found it to be such an easy, seamless workflow
designed for video and content producers. "
Parkerson emphasizes how the results spoke for
themselves: " We could actually get ahead of our
competition, as the algorithms picked up that our
content was going up first - even before the BRITs
official social media accounts! "
Both these customer accounts illustrate well
how video production is changing faster than
ever as it migrates to the cloud. Camera to Cloud
demonstrably brings solid, tangible benefits to
content providers and media producers looking for
a competitive edge.
Visit Atomos at NAB Show 2024 in Central Hall,
Booth C4931.
https://www.atomos.com
https://frame.io/c2c
http://www.inbroadcast.com https://www.atomos.com http://www.Frame.io http://www.Frame.io https://www.atomos.com https://www.atomos.com https://www.frame.io/c2c https://www.atomos.com http://www.Frame.io http://www.Frame.io
InBroadcast - April 2024

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