InBroadcast - April 2024 - 8

8
www.inbroadcast.com | Vol: 14 - Issue 4 | April 2024
InNews
Avid Appoints
Wellford Dillard
as CEO
Zero Density Continues to
Expand in the USA and Canada
Z
A
vid®
,
a
leading
technology
provider that powers the Media
& Entertainment industry, announces
that it has appointed Wellford Dillard
as the organization's
next
Chief
Executive Officer (CEO). Wellford
succeeds Jeff Rosica, who is staying
with the company in an advisory
capacity
to ensure a smooth and
successful transition.
Wellford joins Avid
after serving
as the CEO of Marigold, a leading
provider of omni-channel marketing
SaaS solutions, used by businesses
to manage and deepen customer
engagement. Wellford has more than
20 years of experience in the software
industry and, prior to Marigold, held
CFO roles at vertical software leaders
such as Opower and GetWellNetwork,
among others.
" We are thrilled to appoint Wellford
as the new CEO of Avid, " said
William Chisholm, Managing Partner,
and Patrick Fouhy, Principal, of STG.
" He has an exceptional background
leading software businesses
and brings a wealth of valuable
experience to Avid. His
strong
track record driving growth will be
invaluable during this next phase of
the company's journey. In addition,
we want
to express our sincere
gratitude to Jeff for his leadership
and contributions to the company
during his tenure as CEO and for his
commitment in helping
to ensure
a successful
a terrific
transition prior to his
retirement. "
" I am privileged
to join such
team and significant
technology leader in the Media &
Entertainment industry. It is a critical
time for the industry, as well as an
important time for Avid, and I am
excited to be leading this iconic
organization, " said Wellford Dillard.
" The company's
continued
ero Density, the global
leader in integrated virtual
production and
motion graphics
continues
real-time
solutions,
to expand
its
footprint and partner network in
the USA and Canada, supported
by a significant team expansion.
This growth is largely driven by
Zero Density's ability to provide
tailor-made solutions for every virtual
production requirement to its clients
and focus on building a reliable and
proficient partner network.
Zero Density
has
enhanced
its
channel
network in the USA and Canada,
growing from 8 to 19 partners within
the last year. This expansion reflects
the company's dedication to offering
comprehensive virtual production
and
(NRCS) and studio automation
that gives them an edge in the
NAM region.
Ofir Benovici, CEO of Zero
commented: " We
observe that
Density
closely
Zero
Density solutions are part of
the transformative adoption
of Virtual Production in North
America. We share our thanks
only spotlights Zero Density's pivotal
role in meeting evolving market
demands but also aligns with its
strategic
vision of offering the
strategically
partner
highest level of service, expertise,
and support for our clients through
partners.
Zero Density
has
itself by
real-time motion graphics
solutions tailored to meet the unique
needs of its clients.
The partner network growth comes
at a time when local TV stations in
the region started to adopt virtual
production technology with
Zero
Density, producing high-quality
and
high-volume content within
optimized budgets. This trend not
™
to the valuable factor of this change,
our partner network with strong
players like Broadcast Management
Group who recently joined with a key
client in the industry.
" We're excited
to continue to
distinguished
fulfilling unique market
needs in North America, especially
with its flagship virtual production
platform, Reality5.
Reality platform has achieved the
level of photorealism, ease of use
and workflow integrations that are
demanded by the competitive North
American market. Notably, many U.S.
TV stations, operating on a hub and
spoke model, have benefitted from
Zero Density's
integrated solutions
for Newsroom Computer Systems
address the region's specific needs
with our cutting-edge solutions that
not only meet but exceed our clients'
expectations. "
Zero Density's expansion in USA
and Canada underscores
as a global
production and
graphics
its
role
leader in the virtual
real-time motion
industry, promising
continued innovation and growth.
The company is set to revolutionize
the graphics ecosystem with new
end-to-end graphics workflows that
will be showcased at NAB Show,
Booth SL2038.
Perifery Announces M&E Appointments
P
erifery™
, a division of
DataCore, announces new
key executive leadership hires.
Jason Perr has been appointed
as
CTO of M&E Solutions,
Deepika Bajaj as Marketing
Director, Demand Generation,
and Sarah Cook as Product
Marketing Director.
These three appointments
will be crucial for the continued
growth of Perifery in setting the
bar for fast, secure, and scalable
solutions that preserve, protect, and
speed up monetization of digital
assets.
As
CTO of M&E for Perifery,
Jason Perr will be responsible for
overseeing all
workflow and
focus
on innovative technology that can
help its preeminent customer base
deliver on their creative and business
objectives will remain at the center
of Avid's focus as we deliver on the
company's strategic goals and next
phase of growth. "
of the automated
AI technology
developed for use in the company's
solutions. This new chapter comes
following Perifery's
acquisition of
Perr's
strategic
company,
Workflow Intelligence Nexus (WIN),
which he founded over 13 years ago.
His varied experiences over the years
from an independent
to Director and
Visual
Coordinator, gave him a unique
view of the pain points from pre- to
post-production.
This makes
in
pipeline growth and position
companies for scalability and
acquisition.
In the role of Director of
Product Marketing, Sarah Cook
will lead launch and sustaining
marketing for the M&E-focused
portfolio of Perifery. With deep
expertise in product messaging
and
positioning, Ms. Cook
Jason Perr, Deepika Bajaj, and Sarah Cook has over 14 years of hardware,
services marketing
software
him
perfect to drive Perifery's customers'
efficiency
reaching maximum
revenue with AI and automation.
Deepika Bajaj, Marketing Director,
Demand
in conceptualizing and
Generation, specializes
leading
the development and delivery
of
comprehensive marketing programs
including demand
generation,
account-based marketing (ABM) for
qualified pipeline generation, and
market
engagement
filmmaker
Effects
to
to maximize
companies' ROI. Ms. Bajaj is
dedicated
aligning
people,
processes, and systems that drive
and
experience, with over half of that
career in the enterprise storage
space.
Commenting on these new
appointments, Abhijit Dey, General
Manager of Perifery said: " We're at a
fascinating time in the M&E industry,
where the pace of change is faster
than ever and the opportunities for
innovation are vast, and we are at
the front of it. I am confident that
these new key appointments will
help Perifery continue its mission of
taking workflows beyond boundaries
by accelerating and expanding our
customers' journey from core to edge
and cloud. "
http://www.inbroadcast.com https://inbroadcast.com/news/zero-density-continues-to-expand-in-the-usa-and-canada https://inbroadcast.com/news/zero-density-continues-to-expand-in-the-usa-and-canada https://inbroadcast.com/news/avid-appoints-wellford-dillard-as-ceo https://inbroadcast.com/news/perifery-announces-me-appointments https://inbroadcast.com/news/perifery-announces-me-appointments
InBroadcast - April 2024

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