InBroadcast - April 2024 - 58
TM
58
www.inbroadcast.com | Vol: 14 - Issue 4 | April 2024
InNABShow
Camera to Cloud is one of the
fastest-growing technologies
in video production
C
amera to Cloud (C2C) massively speeds up the
content creation process by reducing the time
between acquisition and post-production because
there is no need to ship hard drives or copy files. C2C
sends video from the camera directly to the cloud
so that an editor or editing team with an internet
connection can access content from anywhere in
the world. Atomos, with its network-connected,
on-camera range of monitor-recorders, provides an
easy but effective way to adopt C2C workflows.
In today's hyper-granular world, what
gets
you noticed is not just quality, but timeliness.
There can be no engagement without capturing
viewers' attention, and to do that, it helps to be
first. Camera to Cloud, combined with the almost
instantaneous conduit provided by today's social
media channels, gives you a competitive edge -
from lens to likes, if you will.
Let's look at two content providers on either side
of the Atlantic that have successfully deployed
Camera to Cloud.
LA Clippers, Los Angeles
For an organization like the LA Clippers, there is
no shortage of content, and capturing that material
is assisted by a collection of tools that would make
previous generations of production teams' eyes
water.
An essential goal of their social media marketing
strategy is connecting and engaging with fans,
both in the arena and through their owned
platforms. To support this, the Clippers' Content
& Production Department, led by Head of Content
Tommy Zweibel, captures a variety of content for
social channels including highlights, interviews,
and behind-the-scenes footage. Short-form videos
allow the team to interact directly with their fans,
include them in the conversation around the team,
and show that they are listening. In addition to
continued engagement with their core audience,
the Clippers' social strategy provides them with a
much bigger stage to grow their fan base.
In the demanding environment of live sports,
the internal media production team has a busy
schedule traveling with the LA Clippers during
the season. The production squad gathers a
vast quantity of video and photography on game
days, organizing and delivering it in real-time to
remote editors, and then on to the social media
team for distribution. The camera crew needs to
go where the action is, from team warm-ups to
location b-rolls and interviews. Pulling all
media together can be a challenge, especially
this
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InBroadcast - April 2024
Table of Contents for the Digital Edition of InBroadcast - April 2024
Contents
InBroadcast - April 2024 - Intro
InBroadcast - April 2024 - Cover1
InBroadcast - April 2024 - Cover2
InBroadcast - April 2024 - Contents
InBroadcast - April 2024 - 4
InBroadcast - April 2024 - 5
InBroadcast - April 2024 - 6
InBroadcast - April 2024 - 7
InBroadcast - April 2024 - 8
InBroadcast - April 2024 - 9
InBroadcast - April 2024 - 10
InBroadcast - April 2024 - 11
InBroadcast - April 2024 - 12
InBroadcast - April 2024 - 13
InBroadcast - April 2024 - 14
InBroadcast - April 2024 - 15
InBroadcast - April 2024 - 16
InBroadcast - April 2024 - 17
InBroadcast - April 2024 - 18
InBroadcast - April 2024 - 19
InBroadcast - April 2024 - 20
InBroadcast - April 2024 - 21
InBroadcast - April 2024 - 22
InBroadcast - April 2024 - 23
InBroadcast - April 2024 - 24
InBroadcast - April 2024 - 25
InBroadcast - April 2024 - 26
InBroadcast - April 2024 - 27
InBroadcast - April 2024 - 28
InBroadcast - April 2024 - 29
InBroadcast - April 2024 - 30
InBroadcast - April 2024 - 31
InBroadcast - April 2024 - 32
InBroadcast - April 2024 - 33
InBroadcast - April 2024 - 34
InBroadcast - April 2024 - 35
InBroadcast - April 2024 - 36
InBroadcast - April 2024 - 37
InBroadcast - April 2024 - 38
InBroadcast - April 2024 - 39
InBroadcast - April 2024 - 40
InBroadcast - April 2024 - 41
InBroadcast - April 2024 - 42
InBroadcast - April 2024 - 43
InBroadcast - April 2024 - 44
InBroadcast - April 2024 - 45
InBroadcast - April 2024 - 46
InBroadcast - April 2024 - 47
InBroadcast - April 2024 - 48
InBroadcast - April 2024 - 49
InBroadcast - April 2024 - 50
InBroadcast - April 2024 - 51
InBroadcast - April 2024 - 52
InBroadcast - April 2024 - 53
InBroadcast - April 2024 - 54
InBroadcast - April 2024 - 55
InBroadcast - April 2024 - 56
InBroadcast - April 2024 - 57
InBroadcast - April 2024 - 58
InBroadcast - April 2024 - 59
InBroadcast - April 2024 - 60
InBroadcast - April 2024 - 61
InBroadcast - April 2024 - 62
InBroadcast - April 2024 - 63
InBroadcast - April 2024 - 64
InBroadcast - April 2024 - 65
InBroadcast - April 2024 - 66
InBroadcast - April 2024 - 67
InBroadcast - April 2024 - 68
InBroadcast - April 2024 - 69
InBroadcast - April 2024 - 70
InBroadcast - April 2024 - 71
InBroadcast - April 2024 - 72
InBroadcast - April 2024 - 73
InBroadcast - April 2024 - 74
InBroadcast - April 2024 - 75
InBroadcast - April 2024 - 76
InBroadcast - April 2024 - 77
InBroadcast - April 2024 - 78
InBroadcast - April 2024 - 79
InBroadcast - April 2024 - 80
InBroadcast - April 2024 - 81
InBroadcast - April 2024 - 82
InBroadcast - April 2024 - 83
InBroadcast - April 2024 - 84
InBroadcast - April 2024 - 85
InBroadcast - April 2024 - 86
InBroadcast - April 2024 - 87
InBroadcast - April 2024 - 88
InBroadcast - April 2024 - 89
InBroadcast - April 2024 - 90
InBroadcast - April 2024 - 91
InBroadcast - April 2024 - Cover3
InBroadcast - April 2024 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
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