In Broadcast - InShowguide 2019 - 20

www.inbroadcast.com | IBC2019 InShow Guide | 13-17 September

DAI as a Managed Service: Simplifying
Monetisation Complexities
Given the worldwide explosion of OTT viewership, combined with
increasing connected-TV homes, growth of vMVPDs and AVOD
operators has been spectacular, says Deepakjit Singh, CEO, Amagi...

onsumers today have a plethora
of choices for linear and VOD
content destinations. These operators
are starting to replace traditional
cable/satellite as the TV operator of
choice. This has led advertisers to
start moving their TV budgets to AVOD
platforms as a credible alternative that
provides all the benefits of traditional
TV advertising combined with targeting
and transparency. For AVOD and
vMVPD operators, advertising is
becoming an important and scalable
revenue source.
Managing ad monetisation operation
is complex. It involves ad insertion and
serving technologies, end-consumer
device compatibilities, ad-network
integrations, multiple video sources,
CDN performance, authentication,
encryption, ad performance analysis
and real-time understanding of fill

rates and generated revenue. In
addition to complexity of management,
issues not acted in real-time leads
to revenue loss for the operator. For
high-viewership channels, downtime
of ad-insertion infrastructure for 10
minutes could lead to losses of tens of
thousands of US dollars.
Amagi has launched a one-stop-shop
DAI-as-a-managed-service platform,
THUNDERSTORM, a unique blend of
ad-insertion technology, machinelearning models, rich and real-time
ad-break performance analytics with
system-wide automated monitoring
service augmenting human operators
to manage a 24x7, high SLA service
that maximises vMVPD, A-VOD
operator revenues from advertising.
Server-side ad insertion technology
in THUNDERSTORM is able to serve
ads across the broadest range of

consumer devices, ranging from legacy
connected TVs to latest mobile devices.
This is accomplished by a unique 'retimestamping' engine in the ad-server,
that makes the ad-streams work on
legacy consumer devices that do not
support in-stream time discontinuities.
One of the critical problems for
AVOD platforms is they have access
to thousands of hours of content.
To identify ad-break points in this
content at the 'right' and logical
moments is today, a manual,
time-consuming and expensive
process. THUNDERSTORM has an
in-built machine-learning based
ad-breakpoint identification and
recommendation system that runs
on scalable cloud farm and analyses
audio-video of VOD assets to identify
'appropriate' mid-roll points where
ad-insertions can be done.

The platform offers graphical and
real-time analytics by analysing
millions
of
viewer
footprints
continuously. These provide operators
real-time assessment of the overall
monetisation
performance
and
insights across their network.
Given the criticality of the service, it
is important for operations to maintain
uptime of the system 24x7. The
platform has system-wide automation
for real-time alerts, viewing status
and problem resolution, which enables
human operators to be able to manage
hundreds of channels and millions of
viewers in an efficient and error-free
manner.
See Amagi on stand 2.B19.
www.amagi.com

THUNDERSTORM blends
ad-insertion tech and ML models

Net Insight Enables Seamless Video
Production for LinkedIn Corp.

environments, tailoring every solution
to the needs of each project.
LinkedIn tested various media
transport technologies and selected
Net Insight's Nimbra.
LinkedIn Corp is the world's largest professional network with more than
Gary Schneider, Manager, Broadcast
610 million users in more than 200 countries and territories worldwide...
Systems Engineering and LinkedIn's
inkedIn
recently
introduced and a central production facility, in
Lead Media Systems Architect,
LinkedIn Live, a live professional different geographical locations, over
spent four years spearheading the
networking platform. To support an efficient media network.
initiative. "With a media operations
development of the new initiative
LinkedIn has invested in significant
team based in the San Francisco
and other media ventures, LinkedIn media production facilities at its
Bay Area, a video production studio
researched and built a media network Sunnyvale, California, headquarters,
in Sunnyvale, and editorial in New
to enable it to produce video and audio and in several studio locations in
York a networked approach would
remotely, streaming broadcast-quality the San Francisco Bay Area and in
mean that events could just as
media over IP between its production Manhattan covering the East coast.
easily be staged in the New York
facilities worldwide.
When the company planned an Net Insight's Nimbra was chosen by LinkedIn venue, controlled in the Bay Area,
The aim was to use real-time upgrade to its production facility in network was point-to-point between and streamed live over the platform.
streaming between its New York New York City's Empire State Building, New York and Sunnyvale. The next step We didn't need a control room in New
venue, which can host an audience it saw an opportunity to take the leap was to scale this out with a solution York because our vision was to build
for an event, and control rooms on into remote production.
that would permit no-latency media a model where we could remotely
the West Coast, where a director
The first implementation of the transport between multiple sites.
manage operations from a central
and technical staff might
The leap from standard video location."
"The low latency video is awesome,"
reside, to produce content to
conferencing to broadcast quality was
support sales and marketing
another goal. LinkedIn tackled the he concluded. "The solution enables us
services, internal corporate
problem with the help of Richmond, to produce shows with the host in New
communications, and other
California-based AV integrators David York interviewing people in Sunnyvale
ventures.
This
seamless
Carroll Associates. DCA specialises in and the seamless interactivity is
production workflow means
designing, installing, and maintaining amazing without noticeable latency."
See Net Insight on stand 1.B40.
that camera feeds are
integrated audio, video, and control
www.netinsight.net
transported between studios LinkedIn saw an opportunity for remote production systems for a wide variety of

http://www.inbroadcast.com http://www.amagi.com http://www.netinsight.net

In Broadcast - InShowguide 2019

Table of Contents for the Digital Edition of In Broadcast - InShowguide 2019