bake - January/February 2021 - 40

breads

What's ahead for bread
In 2021, some of the trends that have taken hold in the food

La Brea Bakery has shifted its focus to highlight its Take &

industry are expected to stick around, even after life returns to

Bake bread, which can be easily stored in the freezer for later or

relative normalcy.
One of the top names in the baking world, La Brea Bakery, has
noticed plenty of changes in terms of what consumers are look-

enjoyed right away. The company has made plans to launch new
varieties of the Take & Bake bread in early 2021 to accommodate
the demand for accessible, convenient, fresh food.

ing for from their food. Chris Prociv, vice president of marketing
and innovation at La Brea Bakery, offers her insights into what

Transparency will be front and center

2021 will look like for baking and foodservice.

" In recent years, consumers have started paying close attention to
the ingredients in their food, and as we move into 2021, I think we'll

Takeout will remain in high demand

see clean, simple ingredients trend even more, " Prociv says. " I also

" As we head into the new year, COVID-19 will continue to be a

think consumers want to see more transparency at the corporate

major concern across the country, so dining out will likely remain

level - they want to hear more from the companies making their

limited, " Prociv says. " We saw takeout start to gain popularity

food - how they are making it, what kinds of ingredients they are

last summer, with consumers wanting to support local restau-

using, and what sets their food apart from the competition. "

rants, so I think we'll see this trend continue into 2021. "

Prociv believes that 2021 will be the year consumers view food
as a holistic approach to health. Consumers were baking more

New products like ﬂatbread pizza at Panera Bread are helping satisfy higher

bread at home during the pandemic, so they've become familiar

demand for ﬂavorful options.

with how the baking process works and what kind of ingredients
should be used to make food " cleaner. "
Immune health will be top-of-mind
" Unsurprisingly, immune health was top-of-mind for nearly everyone in 2020, " Prociv says. " As we move into the new year, I
think we'll see consumers focus on ways to maintain a healthy
immune system, a lot of which can be found in foods like sourdough bread, which has been linked to gut health. "
La Brea Bakery looks to educate consumers about the beneﬁts bread like sourdough can have on gut health and maintaining a healthy immune system.
Flatbread pizza
One of the foodservice leaders, Panera Bread, is signaling growth
ahead for the pizza sector with the expansion of its successful
new ﬂatbread pizza lineup.
Panera Bread recently added two new varieties to its lineup
of ﬂatbread pizzas: pepperoni and four cheese. The new offerings join three varieties that were introduced in October: cheese,
The new pepperoni ﬂatbread pizza features Panera's signature crisp crust topped with mozzarella, pepperoni and tomato
bell pepper sauce. The four cheese ﬂatbread is topped with a
creamy white garlic sauce and the combination of Parmesan,
mozzarella, fontina and feta cheeses.

40 < JAN-FEB 2021 | bakemag.com

PANERA BREAD

Margherita and chipotle chicken.

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