Baking & Snack - February 2021 - 50

TORTILLA & FLATBREAD

Flavored wraps offer
endless amounts of
variation for recipes
and can boast health
benefits like protein.
Toufayan Bakeries

bread in the freezer or refrigerator case with producers
packaging flatbread dough and spice kits to create fresh
snacks or appetizers, Ms. Nielsen added.
Daily Harvest, New York City, offers a line of Frozen
Flatbreads made of whole ingredients from crust to
sauce to vegetable toppings. Gluten and dairy-free, they
are available in multiple ingredient combinations such
as Pear & Arugula and Artichoke & Spinach.

Highlighting healthy halos
Consumers still perceive tortillas and flatbreads to be
healthier than regular breads. However, if you compare
product labels side by side, in many cases the tortilla and
flatbread options have more fat, salt and calories per
serving than traditional bread products.
" Consumer perception of what they need for health
and wellness has shifted over the years, " Mr. Grzebinski
said. " It's not just considerations about calories and fat
anymore. Consumers are opting for foods with higher
protein, lower sugar and carbs, and free-from GMOs,
additives and preservatives. "
Today's shoppers are informed, and they read labels to
better understand what is in their food. Simple, authentic, nutritious ingredients will remain a key priority for
consumers.
" Whether or not a food is considered healthful depends on the individual, " Mr. Richard noted.
" Highlighting the healthy ingredients versus promoting
the whole product as more nutritious will more likely influence consumer interest. "
Clean and simple has been the focus at FGF Brands.
Its Stonefire naan is made with an authentic recipe, including real buttermilk and ghee, so when baked in the
patented tandoor tunnel ovens at high temperatures,
it creates the signature bubble and chars of an authentic naan.
Producers would do well to innovate functionality.
The use of alternative flours is becoming more preva-

50 Baking & Snack February 2021 / www.bakingbusiness.com

lent. Tortilla producers have responded to the appeal
of plant-based foods, outside of traditional grain, using options like almond, coconut, cauliflower and pea
protein. With the right combination of taste, flavor, texture and performance, these products are doing well,
Mr. Grzebinski noted.
Parsippany, NJ-based B&G Foods expanded the
Ortega brand lineup with taco shells and flour tortillas
formulated with cauliflower. Ortega Cauliflower & Corn
Taco Shells and Ortega Cauliflower & Flour Tortillas,
paired with new Ortega Street Taco Sauces, respond to
consumer needs for more fun and bold flavors.
Health claims posting strong dollar growth for tortillas include high fiber (+45.7%), low/less or no sugar
(+53.9%), and low or no carbs (+38.8%), according
to IRI. Gluten-free claims also boosted dollar growth
48.8% for tortillas, as corn tortillas are a low-calorie,
low-fat option.
" Gluten-free drives corn tortilla sales, " said Natalie
Bacani-Gutierrez, managing director, Tortillas Inc., Las
Vegas. " At Tortillas Inc., we have always prided ourselves
on the fact that we keep our products as simple and natural as possible. We have taken steps to make sure we are

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Baking & Snack - February 2021

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