IBIE - 2019 Special Edition & Show Preview - 36

IBIEDUCATE

"By introducing this dedicated day of learning before
the exhibit hall opens, we're creating an opportunity for
attendees to take full advantage of IBIEducate."
Andrea Henderson, IBIE education task force chair

On Sept. 7, IBIE
will offer an entire
day dedicated to
educational sessions
before the show
floor opens.
IBIE

"We receive so many great ideas that it's always a
difficult assignment," Ms. Henderson said. "But the
task force is ultimately guided by the goal of curating
a program that's well-balanced in meeting the needs
of all attendees - across all market segments and job
roles - as well as covering the topics most meaningful to the industry."
Ms. Henderson said the most popular sessions generally fall into two categories: general business practices and hot topics in the industry. She said attendees
are eager to learn new ideas and strategies to operate
more efficiently and increase sales while also seeking
out opportunities to address challenges head-on and
help navigate where the industry is headed. In the
past, these topics have included gluten-free baking
and clean label.
While many of the topics are similar to what's been
offered in the past, this year's program will be refreshed with the latest content and most cutting-edge
information, she said.
Since the additional day of programming is new,
Ms. Henderson said IBIE has put a lot of effort into

promoting the benefits of coming to Las Vegas a day
early. Using a variety of channels including direct
mail, email, digital and social media, advertising and
public relations, a lot of thought went into figuring
out how to highlight the extra day of IBIEducate.
"As a new initiative - and one that will impact
attendees' travel plans to arrive a day earlier - our
goal is to put it front and center in our messaging,"
Ms. Henderson said
In addition to the formal education sessions, there
are a number of other learning opportunities available
during IBIE.
The RBA Bakers Center, brought to you by Bundy
Baking Solutions, is a new area of the show floor that
brings together the American Cake Decorating Stage,
Revent Celebrity Demo Stage, Exhibitor Demo Stage
and Pillsbury Bakers' Plus Creative Cake Decorating
Competition all in one place. Here, attendees can find
ideas and practical tips through live demonstrations
from some of the biggest names in the industry.
The IBIE Artisan Marketplaces, crafted by Puratos
and the Bread Bakers Guild of America, are the destination for attendees with interests in the craft of
artisan baking. These marketplaces will aim to offer attendees new ideas and inspiration to grow their
business. Both marketplaces will feature presentation
theaters with hands-on demos and workshops with
renowned artisan bakers.
Fresh Take Talks, presented by Grain Foods
Foundation, will give attendees the chance to hear
experts on trends, health and grains give their perspectives on common issues in today's baking world.
These 20-minute special presentations tackle topics
like the future of food and consumer concerns.
Where IBIE attendees will find the most value is
dependent on their individual objects, Ms. Henderson
said. But by providing a variety of learning opportunities throughout the Expo, hopefully all attendees
will leave with more insights into the industry.
"With such a wide variety of topics covered in the
program and sessions for all industry segments, job
functions and experience levels, it really gives attendees the opportunity to tailor their learning experience
to their unique needs."

36 PreShow Guide IBIE 2019

IBIE - 2019 Special Edition & Show Preview

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