Meat+Poultry - April 2020 - 80

CONFERENCE RECAP

"Plant-based foods are hitting on the food
'must-win' trifecta: taste, value, and nutrition/quality," he wrote. "A growing number of
consumers are trying out plant-based products,
drawn to the category by a holistic approach to
meeting their needs and convictions..."
The Power of Meat bears out this assessment. Fifty percent of people who prepare

LIKE NEW GRINDERS

plant-based meat facsimiles with some regularity do so because they believe the products
are healthy, while 36% believe they are a good
source of protein. Twenty-seven percent of
consumers who prepare plant-based meat
alternatives with some regularity do so out of
concern for the environment. Favorable taste
was cited by 24% of respondents.
"Fourteen percent of households have bought plant-based
foods within the last year," Roerink
said. "Out of that 14%, only 40%
bought it once, so there was a
huge curiosity factor there. But
there were 60% who bought it two
or more times, and that is exactly
the kind of polarization we see in
the [Power of Meat] survey as well
- there's a lot of people who did
it out of the curiosity factor and
there are people who eat it two or
three times a day."
Still, consumers don't want to
give up meat entirely. The Power
of Meat found that interest for having vegetable and meat blends was
76%, exceeding the 62% of people
who would rather choose plantbased meat alternatives.
"Blended vegetable/meat items,
such as mushroom burgers, have a
higher and greater cross-population
appeal, and can be a bridge to the
societal and health benefits people
look for, while keeping meat on the
plate," the study said.

NOT NEW PRICES.

At Kohler Industries, our rebuilt grinders are changing
the way processors do business. By using existing
frames, we're able to provide like-new, customized
grinders for less than the cost of a new machine.
Because we eliminate proprietary parts and
standardize where possible, customers see significant
cuts in maintenance costs and down time.
Find more information at:

KOHLER
80

www.kohlerindustries.com

HEALTH AND ANIMAL
WELFARE
Consumers are struggling to define
what a healthy diet means for
them. Meagan Nelson, associate
director at Nielsen and a presenter
at the conference, said most
consumers would rather do their
taxes than decipher what it means
to eat healthy.
"That's not surprising - one
day eggs are good for you, the
next day, eggs are bad for you,"
she said. "Fat is good, butter is
good. It keeps changing on a constant basis."

MEAT+ POULTRY | 04.20 | www.meatpoultry.com

MP_Apr20.indb 80

4/3/2020 9:49:19 AM



http://www.kohlerindustries.com

Meat+Poultry - April 2020

Table of Contents for the Digital Edition of Meat+Poultry - April 2020

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https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
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https://digital.meatpoultry.com/sosland/mp/2020_12_01
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