Supermarket Perimeter - June 2023 - 3

Editor's note
Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
HAYLEY HYER
Digital Media Associate Editor
Publishing
TROY ASHBY
Publisher
GRETCHEN WAGNER
National Account Executive
LAUREN JULIANA
Inside Sales Specialist
KATHI D. GILLELAND
Senior Director of Marketing
and Promotions
WHITNEY HARTMAN
Sales Enablement Specialist
DUSTIN PICKMAN
Audience Development Director
CARLEA SCHULER
Audience Database Specialist
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
Advertising Coordinator
ELISABETH SPILLMAN
Design Services Manager
MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Senior Graphic Designer
KATELYN BETZ
Graphic Designer
JIM WHITE
Promotions Manager
ABBY CHRONISTER
Promotions Media Designer
Corporate
CHARLES S. SOSLAND
Chairman and CEO
L. JOSHUA SOSLAND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSLAND
Chief Operating Officer
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supermarketperimeter.com
JUNE 2023 - 3
Double
(down on)
dipping
One takeaway from the post-COVID food trade show world: If you're a journalist and you
come to the booth of a company that makes fresh dips and spreads for the instore deli and/
or produce departments, make sure the battery on your recording device is charged.
Or, if you're a dinosaur like me, make sure you have a backup pen and an extra notebook.
The number of new dips and spreads coming onto the market is astounding. We live in
a Snacking World, and in a (theoretically) healthier one, and that means that Americans are
demanding fast, convenient, healthful options like dips and spreads like never before.
My own trade show eureka moment was at least year's inaugural International Fresh
Produce Association show in Orlando.
After showing me the many new dips and spreads his company had introduced just so
far that year (and after a couple of pages of furious scribbling), Jay Alley, co-owner and vice
president of sales of Rhome, Texas-based ¡Yo Quiero!, showed me an entire, multi-level
stand-alone refrigerated case, which could be filled with products under his company's
brand or store brand or generic dips and spreads.
It made me wonder: Will Dips and Spreads soon be its own section of the fresh perimeter?
And ¡Yo Quiero! is far from alone.
Delphos, Ohio-based Lakeview Farms' Street Corn Dip is a sales " juggernaut, " said Greg
Klein, the company's chief marketing officer, particularly at club stores. And Lakeview has
many more, newer SKUs that are hot on Street Corn Dip's trail.
" Customers are finally looking at innovation again, " Klein said.
Phoenix-based Fresh Cravings, meanwhile, has seen huge demand for its Honey Jalapeno
Hummus, introduced in spring of 2022.
Demand was so strong out of the gate, that by July of last year, the company released a
17-ounce family-sized version of it.
In May, Fresh Cravings rolled out three new items at Walmart: Fire Roasted Red Salsa,
Fire Roasted Avocado Salsa, and Everything Bagel Creamy Dip. And more Fresh Cravings
innovations are expected in the second half of 2023.
Keep 'em coming. I've got plenty of pens and notebooks.
ANDY NELSON
anelson@sosland.com

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Supermarket Perimeter - June 2023

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