One + June 2011 - (Page 5)

JUNE 2011 50 64 Step By Strategic Step 78 76 50 World Wide Open How OpenWorld—an annual event begun in 1996 to allow Oracle a two-way communication with its user community—has morphed into a massive user conference. BY ILONA KAUREMSZKY How to incrementally implement a strategic meetings management program. BY DALIA FAHMY 70 Meeting Rxcitement Increased regulation of medical and pharma meetings and events are driving greater attention to the intended message. me essage. BY ELAINE POFELDT 54 54 Higher Education Attendees at the National Middle School Association’s 37th annual conference in Baltimore learned the value of believing in oneself. BY KEVIN WOO 58 Progress Through Technology 76 Tame Social Striving to be Europe’s beacon 21stMedia Chaos century city, both politically and technologically, Berlin was an ideal location for the maiden Cognitive Cities 2011 event in February. BY ROB COTTER BY RYAN SINGEL 64 82 Re-designed d i d for the New Rules of Engagement MPI’s 2011 World Education Congress—July 23-26 in Orlando— promises more face time and brain time for industry pros. Flex your social media might and streamline the process of creating onsite digital event newspapers. 78 Meeting Against Meat PETA Senior Campaigner Ashley Byrne has animal magnetism. 58 BY JESSIE STATES 70 mpiweb.org mpiweb.org 55 http://www.mpiweb.org

Table of Contents for the Digital Edition of One + June 2011

One + June 2011
Contents
Energy of Many
Impressions
Paradigm Shifts, Part I
Ask the Experts
Agenda
Web Watch
Thoughts+Leaders
Overheard
Recognizing Individual Excellence
Sound Off
Art of Travel
River Mason
Top Spots
Connections
Irrelevant
Plan It Forward
Great Thanking
Running on Defaults
The New Mobile Workforce
World Wide Open
Higher Education
Progress Through Technology
Step by Strategic Step
Meeting Rxcitement
Tame Social Media Chaos
Meeting Against Meat
Re-Designed for the New Rules of Engagement
Industry Insights
Your Community
Making a Difference
Until We Meet Again

One + June 2011