Baking & Snack - December 2017 - 85
EQUIPMENT
Packaging Innovations
ahead of the curve
Advances made in 2017 address trends in single-serve packaging,
seal integrity and product evolution, but more changes are coming.
by Nico Roesler
T
To meet consumer demand for clean-label, organic and
free-from products, food manufacturers are investing
in better ingredients and processes. But one of the most
critical aspects to consider when capturing consumers'
attention is packaging and its effect not only on sales but
also on the product itself.
During the past year, advances in products and packaging have gone hand in hand. Clean-label products require
better seals and packaging to meet shelf-life demands. The
better-for-you trend in the baking and snack industries
requires innovation on the packaging line. How are all of
these changes going to affect the final packaged product
once it's on a shelf or in the hands of the consumer?
"That's a question every baker, every food supplier,
needs to be asking themselves," said Dennis Gunnell,
vice-president of sales and marketing, Formost Fuji.
"These companies are spending money to make the
product better, but are they looking at delivering a better
package as well?"
Other areas of innovation have included increasing
packaging speed, smaller pack sizes, portability, single-serve and display packaging. Resealable stand-up
pouches, carton displays with single-serve flowwrapped
products and gusseted stand-up bags are also trend-
ing. Additionally, corrugated shippers that convert into
shelf-ready displays are becoming more common as retailers look for ways to reduce the time and effort it takes
to get items on a shelf.
No matter the strategy, food manufacturers must realize that the package makes the first impact on consumers. Once attracted to the package, people explore the
added health or quality benefits.
"It's essentially the 'face' of every product. As a result, the perception of any product's quality or value is
closely related to the ease-of-use and the look and feel of
its packaging," said Mark Lozano, sales manager, North
America, TNA. "In many ways, the packaging of a product is as important to the customer experience as the actual contents inside."
Working with smaller,
more fragile products
makes it difficult to
increase packaging
speeds, but innovations
in gentle automatic
handling can help.
Cavanna Packaging
Pitching premiumization
Matching a product to packaging requires considering
several consumer trends, such as single-serve packaging
for convenience, portability and resealability.
At Pack Expo held in September, Cavanna showcased
a project for gluten-free clean-label cookies. Through a
heavier-gauge film or gas flushing to force oxygen out
of the pack, Cavanna offers several solutions. "The chal-
www.bakingandsnack.com / December 2017 Baking & Snack 85
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Baking & Snack - December 2017
Table of Contents for the Digital Edition of Baking & Snack - December 2017
Baking & Snack - December 2017
Contents
Contents
Editorial - Cookies, karaoke and continuous improvement
Newsfront - Kellogg partners with ABA for cookie and cracker training
Corbion fights hunger during holiday season
Bunge simplifying organizational structure
Possible revisions coming to GMO regulations
People/In Brief
Operations Executive of the Year - MR. FIX-IT
People skills and family ties
TreeHouse Foods - KENTUCKY GOLD
Marketing to Millennials - more than a STEREOTYPE
Putting faces to the facts
Emulsifiers - Stability in Transition
Cleaning up the label … or not
Flavors - FINDING YOUR FLAVOR
Ingredient App - Mind the GAP
R&D INSIGHTS - MYSTERIES of baking
Flatbread Technology - extreme SHEETING
PANS - Lightening the LOAD
Food Safety Management - recipe for SUCCESS
Striving for a new world of safety
Packaging Innovations - chalahead of the curve
INDUSTRY IMAGES - TECHNICALLY SPEAKING
Meeting Preview: ASB - Sustainability THROUGH THE PEOPLE
Meeting Preview: SNAXPO - IMAGINATION MEETS INNOVATION
Events
ingredients & formulating
equipment & packaging
patents
new on the shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - December 2017 - Baking & Snack - December 2017
Baking & Snack - December 2017 - Baking & Snack - December 2017
Baking & Snack - December 2017 - 2
Baking & Snack - December 2017 - 3
Baking & Snack - December 2017 - 4
Baking & Snack - December 2017 - 5
Baking & Snack - December 2017 - 6
Baking & Snack - December 2017 - 7
Baking & Snack - December 2017 - 8
Baking & Snack - December 2017 - Contents
Baking & Snack - December 2017 - 10
Baking & Snack - December 2017 - Contents
Baking & Snack - December 2017 - Editorial - Cookies, karaoke and continuous improvement
Baking & Snack - December 2017 - 13
Baking & Snack - December 2017 - 14
Baking & Snack - December 2017 - 15
Baking & Snack - December 2017 - Bunge simplifying organizational structure
Baking & Snack - December 2017 - 17
Baking & Snack - December 2017 - People/In Brief
Baking & Snack - December 2017 - 19
Baking & Snack - December 2017 - 20
Baking & Snack - December 2017 - Operations Executive of the Year - MR. FIX-IT
Baking & Snack - December 2017 - People skills and family ties
Baking & Snack - December 2017 - 23
Baking & Snack - December 2017 - 24
Baking & Snack - December 2017 - 25
Baking & Snack - December 2017 - 26
Baking & Snack - December 2017 - 27
Baking & Snack - December 2017 - TreeHouse Foods - KENTUCKY GOLD
Baking & Snack - December 2017 - 29
Baking & Snack - December 2017 - 30
Baking & Snack - December 2017 - 31
Baking & Snack - December 2017 - 32
Baking & Snack - December 2017 - 33
Baking & Snack - December 2017 - 34
Baking & Snack - December 2017 - 35
Baking & Snack - December 2017 - 36
Baking & Snack - December 2017 - 37
Baking & Snack - December 2017 - 38
Baking & Snack - December 2017 - 39
Baking & Snack - December 2017 - 40
Baking & Snack - December 2017 - Marketing to Millennials - more than a STEREOTYPE
Baking & Snack - December 2017 - 42
Baking & Snack - December 2017 - 43
Baking & Snack - December 2017 - 44
Baking & Snack - December 2017 - 45
Baking & Snack - December 2017 - 46
Baking & Snack - December 2017 - Putting faces to the facts
Baking & Snack - December 2017 - 48
Baking & Snack - December 2017 - Emulsifiers - Stability in Transition
Baking & Snack - December 2017 - 50
Baking & Snack - December 2017 - Cleaning up the label … or not
Baking & Snack - December 2017 - 52
Baking & Snack - December 2017 - 53
Baking & Snack - December 2017 - 54
Baking & Snack - December 2017 - Flavors - FINDING YOUR FLAVOR
Baking & Snack - December 2017 - 56
Baking & Snack - December 2017 - 57
Baking & Snack - December 2017 - 58
Baking & Snack - December 2017 - 59
Baking & Snack - December 2017 - 60
Baking & Snack - December 2017 - 61
Baking & Snack - December 2017 - 62
Baking & Snack - December 2017 - Ingredient App - Mind the GAP
Baking & Snack - December 2017 - 64
Baking & Snack - December 2017 - R&D INSIGHTS - MYSTERIES of baking
Baking & Snack - December 2017 - 66
Baking & Snack - December 2017 - Flatbread Technology - extreme SHEETING
Baking & Snack - December 2017 - 68
Baking & Snack - December 2017 - 69
Baking & Snack - December 2017 - 70
Baking & Snack - December 2017 - 71
Baking & Snack - December 2017 - 72
Baking & Snack - December 2017 - PANS - Lightening the LOAD
Baking & Snack - December 2017 - 74
Baking & Snack - December 2017 - 75
Baking & Snack - December 2017 - 76
Baking & Snack - December 2017 - 77
Baking & Snack - December 2017 - 78
Baking & Snack - December 2017 - 79
Baking & Snack - December 2017 - 80
Baking & Snack - December 2017 - Food Safety Management - recipe for SUCCESS
Baking & Snack - December 2017 - 82
Baking & Snack - December 2017 - Striving for a new world of safety
Baking & Snack - December 2017 - 84
Baking & Snack - December 2017 - Packaging Innovations - chalahead of the curve
Baking & Snack - December 2017 - 86
Baking & Snack - December 2017 - 87
Baking & Snack - December 2017 - 88
Baking & Snack - December 2017 - 89
Baking & Snack - December 2017 - 90
Baking & Snack - December 2017 - INDUSTRY IMAGES - TECHNICALLY SPEAKING
Baking & Snack - December 2017 - 92
Baking & Snack - December 2017 - 93
Baking & Snack - December 2017 - 94
Baking & Snack - December 2017 - Meeting Preview: ASB - Sustainability THROUGH THE PEOPLE
Baking & Snack - December 2017 - 96
Baking & Snack - December 2017 - Meeting Preview: SNAXPO - IMAGINATION MEETS INNOVATION
Baking & Snack - December 2017 - Events
Baking & Snack - December 2017 - 99
Baking & Snack - December 2017 - ingredients & formulating
Baking & Snack - December 2017 - 101
Baking & Snack - December 2017 - 102
Baking & Snack - December 2017 - 103
Baking & Snack - December 2017 - equipment & packaging
Baking & Snack - December 2017 - 105
Baking & Snack - December 2017 - 106
Baking & Snack - December 2017 - 107
Baking & Snack - December 2017 - patents
Baking & Snack - December 2017 - 109
Baking & Snack - December 2017 - new on the shelf
Baking & Snack - December 2017 - 111
Baking & Snack - December 2017 - MARKETPLACE
Baking & Snack - December 2017 - 113
Baking & Snack - December 2017 - 114
Baking & Snack - December 2017 - 115
Baking & Snack - December 2017 - 116
Baking & Snack - December 2017 - 117
Baking & Snack - December 2017 - 118
Baking & Snack - December 2017 - 119
Baking & Snack - December 2017 - 120
Baking & Snack - December 2017 - AD INDEX
Baking & Snack - December 2017 - NEW PRODUCT SPOTLIGHT
Baking & Snack - December 2017 - 123
Baking & Snack - December 2017 - 124
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