Snack World - May 2013 - (Page 14)
STATE OF THE INDUSTRY REPORT
Snack Wars
When choosing snacks, consumers seek to balance
spending and sweet-tooth cravings vs. health and need
for convenience.
BY BOB GATTY
W
hen it comes to snacking, American consumers
are almost at war with themselves.
They are snacking more frequently, but many
are concerned about spending. While a continuing focus on
health and wellness exists, indulgence and a craving for sweet
and tasty still energize a hefty
portion of sales.
Perhaps the biggest driver of
all, however, is today’s timepressed consumers’ need for
convenience — a need that has
spawned competition that poses
both opportunity and challenge
for snack manufacturers.
Those are some of the key
conclusions of the 2013 State
of the Snack Industry report
presented in March at SNAXPO
in Tampa, FL, by Sally Lyons
Wyatt, executive and general
manager, client insights
at SymphonyIRI Group,
Chicago.
Although overall snack
sales volume declined 0.5%
in 2012, crackers and snack/
granola bars each produced
2.6% growth. Yogurt climbed
BROUGHT TO YOU BY J.R. SHORT,
HEAT AND CONTROL, MINSA,
PRINTPACK, READING THERMAL,
RUDOPLH FOODS, AND TNA NORTH AMERICA
14
Snack World
May 2013
www.sfa.org
1.5%, aided by booming sales of Greek yogurt brands, and
salty snacks increased 1%.
Dollar sales showed healthy gains, in part due to higher
costs caused by weather-related commodity price increases
and higher prices commanded by some better-for-you products, Ms. Wyatt reported. Snack nuts/seeds/corn nuts sales
climbed 10.9%; snack/granola bars, 6%; crackers 6.7%; nonchocolate candy, 5.8%; and cookies, 4.9% All of those categories exceeded the industry average sales increase of 4.4%.
Leading the way was the convenience channel, showing a
dollar sales increase of 5.3% in the snack category vs. 2.3% total consumer packaged goods (CPG) products. Unit snack sales
were up 0.2% compared to total CPG of 1.2%. Meanwhile, the
grocery channel snack dollar sales increased 2.8% while unit
sales declined 0.8%. In the drug channel, dollar sales notched
up 1.5% on a 4.6% drop in unit sales.
“Grocery and drug stores are going to have to get smart to
attract snack customers,” Ms. Wyatt said.
According to the report, dollar stores have gained ground,
with 2.3% higher sales in 2012 compared to 2011, indicating
the concern on the part of many consumers over their overall
economic situation. SymphonyIRI surveys show that many
consumers are having a difficult time making ends meet,
according to Ms. Wyatt, with nearly 25% reporting trouble
affording groceries and 52% saying they have made numerous
cutbacks in the past six months to save money.
Thus, she said, 55% of consumers want snacks that provide
value, and while 64% seek out healthy snacks, 55% continue
http://www.sfa.org
Table of Contents for the Digital Edition of Snack World - May 2013
Snack World - May 2013
Table of Contents
Letter from SFA - Let Your Voice Be Heard
Supplier's Corner - Making a Difference
Government Affairs - School Snacking Rule
Snack Food Association's 2013 State of the Industry Report
State of the Industry Report - Potato Chips
State of the Industry Report - Tortilla Chips
State of the Industry Report - Pretzels
State of the Industry Report - Crackers
State of the Industry Report - Cookies
State of the Industry Report - Bars
State of the Industry Report - Corn Snacks
State of the Industry Report - Snack Nuts and Seeds
State of the Industry Report - Cheese Snacks
State of the Industry Report - Pork Rinds
State of the Industry Report - Meat Snacks
State of the Industry Report - RTE Popcorn
State of the Industry Report - Microwave Popcorn
State of the Industry Report - Other Salty Snacks
State of the Industry Report - Dips, Salsas and Spreads
Chairman Profile - Mann Takes the Helm
Obituary - Rudolph Foods founder, former SFA chairman passes away
SNAXPO - 'Vibrant' Action at SNAXPO
Meeting Preview - Real-World Solutions
Products & Services
Ad Index
Snack World - May 2013
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