Winter 2020 - 24

THE CREATIVE PROCESS
The other designs - floral, artistic and fruity - tailor the concept to speak to different tastes.
ST: How do you recommend retailers merchandise this collection?
MP: As we do with all of our cards, we recommend retailers display
these cards open to showcase the beautiful sculpture within. There
is a very clear use for these, so the best way to sell them is to ask the
customer about the personality of the recipient. Are they an artist? Do
they like flashy colors? Are they low key and relaxed? Once (you) have
that intel, (you) can suggest the best design.
ST: What kind of feedback have you gotten so far?
MP: The feedback has been overwhelmingly positive. From the
construction to the creativity of the colors and patterns, we have created
long-time Lovepop customers with these! As a society, we should be
sending thank-yous more often than we do, and these allow people
to express their gratitude uniquely. Many customers have shared
that " they " have been thanked for their thank-you, which rarely ever
happens. It's the little extra touch that people want and need, and we've
received several requests for additional designs of this kind.
ST: Does that mean you'll update this range?
MP: We plan to continue to create designs with messages as the
sculpture and focal point, both in our standard Lovepop cards and
notecards for new occasions. Stay tuned! S T
You're one of a kind
Learn how you can sell Embossed Graphics personalized stationery, napkins, gifts and partyware.
Visit us January 15-19 at the Atlanta Gift Show, Building 3, Floor 5, Booth 1211.
Boost sales and profits with Embossed Graphics products
EmbossedGraphics.com 800.362.6773
Circle 412
24 Winter 2020 | STATIONERY TRENDS

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Winter 2020

Table of Contents for the Digital Edition of Winter 2020

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https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
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