RETAILER PROFILE Welcome to Logan Square's own Steel Petal Press, the brainchild of Shayna Norwood - who occasionally treats her customers to a live letterpress show! Photographs courtesy of Jennifer Kathryn Photography A Chicago 'presser takes the retail plunge, and discovers a bigger platform BY SARAH SCHWARTZ EDITOR-IN-CHIEF ike many letterpressers, Shayna Norwood fell in love with the medium at a young age while earning her BFA at San Francisco Institute. But it wasn't until she began working on her MFA at Columbia College Chicago that Steel Petal Press came into existence, initially as a side project. " I started printing holiday cards to send to friends and family, " she recalled. " After letterpressing school projects, I'd use the school's studios for personal work. I approached stores around Chicago to sell extra cards, and the company grew from there. " STATIONERYTRENDS.COM 51 Lhttp://www.STATIONERYTRENDS.COM