Winter 2020 - 32

COVER STORY
A Small World
Blackwing pencils and
accessories make a strong
statement in displays, but
are easy on the wallet.
Circle 164.
Product doesn't have to be large in size or high in price to make a big impact
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF
B
y and large, the stationery industry is filled with inexpensive, palmsized
baubles. Last year, Stationery Trends' State of Paper Report
found the sweet spot for cards to be $3-$5 retail, according to 63% of our
respondents; 53% cited $11-$20 as the sweet spot to retail small gifts and
impulse items. These don't represent a substantial investment; what
customers are investing in are relationships and a type of self-care. Cards
enhance personal connections over time and space, while small gifts and
self-splurges tend to affirm personal quirks, passions and affinities as
they " speak " directly to customers.
When it comes to design elements, we can all use a laugh right now,
which explains the puns proliferating across stationery and giftware.
Meanwhile, paint splatter and holographic foils add tantalizing texture,
32 Winter 2020 | STATIONERY TRENDS
and today's makers
revisit and occasionally reinvent established
concepts like maps, '80s and '90s retro and lettering.
In product categories, pencils are the ultimate harbinger of the
current market. They're simple in design, affordable in price, extremely
collectible not in the Beanie Baby sense, but in that it's hard to buy just
one, and variable enough that whatever is purchased brings with it a
certain distinction and personality to its new owner. They also run out
and need to be replaced, plus they are fun to merchandise and interactive
for customers to try out.
For the most part, ours is a volume-driven business, and will most likely
stay that way for some time to come. So keep reading for a selection of
irresistible pieces to offer your clientele - and be ready to refill those displays!

Winter 2020

Table of Contents for the Digital Edition of Winter 2020

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https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
https://www.nxtbookmedia.com