RETAILER PROFILE A drunk driver left a gaping hole in the storefront in Summer 2018 - but the staff came together to get it cleaned up quickly. It also provided an opportunity to move in a new press! Photographs courtesy of Shayna Norwood from a quiet community to a bustling tourist destination, with bars, restaurants, stores and lots of new construction complemented by parks and green spaces that maintain its neighborhood vibe. Both its location and Steel Petal Press' very nature lend themselves to myriad promotions and collaborations. " We have participated in local events like Holidays on the Square, GIFT Chicago and Chicago Print Crawl, " she detailed. " Our biggest draw as a destination is our unique selection of cards and gifts along with our open print shop. Visitors can see the presses in action if they come on the right day - we usually print on Tuesday. " 54 Winter 2020 | STATIONERY TRENDS Steel Petal Press' rear three-quarters is dedicated to production, warehouse and shipping while the front quarter focuses on retail. Norwood has three full-timers and four part-timers, all with rather fluid job descriptions. " Everyone helps with a little of everything. Retail people will help fold and sleeve cards while production staff helps watch the front when needed. We're a tight-knit team and have learned to lean on each other to get the job done during crunch times. " Norwood loosely curates her shop into the following areas: candles; drinking/glassware; kitchen/mug/tea towels; pop culture; Chicago; games; soap and self-care; baby gifts; outdoors