Guide_Design_2020 - 41

DESIGN GRAPHIQUE

blackandgold

128, rue de Rivoli
75001 Paris

Paris
New York
Shanghai
Genève
Dubaï

Notre ambition est de concevoir des Brand Ideas singulières,
puissantes et pérennes.

Parce que nous pensons que derrière chaque grande marque il y a une grande idée.
Parce qu'une identité puissante c'est d'abord un concept limpide.
Et parce que le dessein du design est de faire sens.

Daniel Dhondt
Président

Cécilia Tassin
Directrice Associée
Stratégie et Développement

Elodie Orieux
Directrice Associée
Marketing

Yannick Soubrier
Directeur Associé
Création

Ruta Figarol
Directrice Associée
Création

Camille de Chocqueuse
Directrice Associée
Marketing

EFFECTIFS
Total Groupe : 80 (Paris - Shanghai - New York - Dubaï - Genève)

EXPERTISES
* Études consommateurs exploratoires, tests...
* Veille de tendances
* Innovation et Design thinking
* Stratégie de marque
* Conception-rédaction et naming
* Identité visuelle

* Design packaging
* Design produit
* Merchandising
* Stylisme et Photographie
* Activation de marque
* Digital branding et activation

PRINCIPAUX CLIENTS
Alès Groupe (Liérac, Jowaé), Bic, Biocoop, Bodin Bio, Bordeau Chesnel, Carambar & Co, Castel Frères, Charal,
Clarins, Colgate Palmolive (Tahiti), Le Coq Noir, Paul Paulet - Petit Navire, Etam, Evian, Florette, Heineken (Affligem,
Heineken, Pelforth, Desperados, Edelweiss, Panach', Fischer, Mort Subite), Ichimore, Jacobs Douwe Egberts
(Grand Mère, Maxwell, Jacques Vabre, Senseo, Velours Noir), Kimberley Clark (Huggies), Labeyrie, Lactalis (Bridel,
Lactel, Président, Rondelé, Dukat, Sorrento, Galbani, Parmalat, Picot, Célia), Ekibio (Primeal, Le Pain des Fleurs),
Legrand, Lesieur, Laboratoires Majorelle, Mc Donald's, Moët Hennessy Diageo, Neauvia, Nestlé CPW, Nortene,
Orangina Suntory France (Oasis, Orangina, Pulco, May Tea, Schweppes), Groupe L'Oréal, Panzani - Lustucru,
Pernod - Ricard, Reckitt Benckiser (Durex, Dr Scholl, Finish), Relais & Châteaux, Rémy Martin, Thés de la Pagode,
Laboratoires Urgo (Alvityl, Humer, Humex, Urgo).

Aurélie Pouleau
Directrice New Business

PERSONNES À CONTACTER
Aurélie Pouleau
tél +33 (0)1 47 20 41 30
email : a.pouleau@black-and-gold.com

FAITS MARQUANTS 2019
le bureau Études, Veille et Innovation
Les 6 experts de blackbox accompagnent les marques sur des missions toujours plus globales, combinant
planning stratégique, consumer research, innovation et branding.
Cette année, l'équipe a notamment éclairé la nouvelle stratégie d'activation Pelforth, conduit le projet de
design thinking et de création de marque O'verger, et repositionné l'offre de coffrets Relais & Châteaux.

Cécilia Tassin
tél +33 (0)1 47 20 06 11
email : c.tassin@black-and-gold.com
www.black-and-gold.com

Pour tout renseignement, veuillez contacter Cécilia par mail : c.tassin@black-and-gold.com

2020

41

STRATEGIES - GUIDE DESIGN


http://www.black-and-gold.com

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