VMSD - September 2016 - 62
Above Parents can test
PROJECT
SUPPLIERS
RETaILER
FIxTURES
Mamas & Papas, London
Vitra,
birsfelden, Switzerland
Hurst Joinery,
bradford, U.K.
DESIgn
Dalziel and Pow, London
For a full list of suppliers, go to vmsd.com.
62
September 2016
|
vmSd.com
out the car seat they've
selected in the back of a
BMW Mini that's been
truncated for easy access.
top Designers' use of
natural wood fixtures set
on woven textiles make this
a soothing space, far from
the hustle and bustle of the
regular mall traffic.
"These [projections] shift and burst into a variety
of animal shapes for a dreamy sense of inspiration and
imagination, leading the customer through the store,"
explains Bennett. David Dalziel, creative director and
co-founder, Dalziel and Pow, also notes that the teams
opted to use a projection system here instead of digital
screens, meaning if any hardware happens to malfunction, there isn't an off-putting blank screen.
A heavy emphasis on natural timbers and woven
textiles was incorporated to
add to the perception of a softer
environment for parents and
children.
Deeper into the interior,
shoppers will find a digital
interface in the travel section
designed to make the process of
choosing a stroller, pram or car
seat straightforward. By determining a customer's needs, the
software narrows down the
options until the ideal choice
is displayed. The parent can
then select the item from the
displays around the perimeter
and, in the case of a car seat,
try it out it in the backseat of a
stationary BMW Mini.
The home section features
moveable fixtures so the space
can accommodate events or
gatherings. And, keeping expectant mothers in mind, comfortable seating areas and private
changing and feeding rooms are conveniently placed
throughout the environment. A personal shopping area
includes bespoke raised furniture where customers can
have one-on-one appointments and create product
wish lists.
In totality, the design helps demystify parenthood,
making shopping for infants and babies less stressful
for expectant couples. In keeping with the current
trend of offering in-store experiences that are engaging and informative, this new look is expected to be
rolled out in other locations.
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Table of Contents for the Digital Edition of VMSD - September 2016
Vmsd - September 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
Meet the Vmsd Editorial Staff
The Goods
Design Detail
Heritage Heroes
Study Abroad
What's Cooking
The Future of Tailor - Made
Bundle of Joy
Moving Mountains
Showroom
Ad Index
Checking Out
VMSD - September 2016 - Intro
VMSD - September 2016 - Vmsd - September 2016
VMSD - September 2016 - Cover2
VMSD - September 2016 - 1
VMSD - September 2016 - Contents
VMSD - September 2016 - 3
VMSD - September 2016 - From the Editor
VMSD - September 2016 - 5
VMSD - September 2016 - Vmsd Editorial Advisory Board
VMSD - September 2016 - 7
VMSD - September 2016 - 8
VMSD - September 2016 - Meet the Vmsd Editorial Staff
VMSD - September 2016 - The Goods
VMSD - September 2016 - 11
VMSD - September 2016 - 12
VMSD - September 2016 - 13
VMSD - September 2016 - 14
VMSD - September 2016 - 15
VMSD - September 2016 - Design Detail
VMSD - September 2016 - 17
VMSD - September 2016 - Heritage Heroes
VMSD - September 2016 - 19
VMSD - September 2016 - 20
VMSD - September 2016 - 21
VMSD - September 2016 - 22
VMSD - September 2016 - 23
VMSD - September 2016 - 24
VMSD - September 2016 - 25
VMSD - September 2016 - 26
VMSD - September 2016 - 27
VMSD - September 2016 - 28
VMSD - September 2016 - 29
VMSD - September 2016 - 30
VMSD - September 2016 - 31
VMSD - September 2016 - 32
VMSD - September 2016 - 33
VMSD - September 2016 - 34
VMSD - September 2016 - 35
VMSD - September 2016 - 36
VMSD - September 2016 - 37
VMSD - September 2016 - Study Abroad
VMSD - September 2016 - 39
VMSD - September 2016 - 40
VMSD - September 2016 - 41
VMSD - September 2016 - 42
VMSD - September 2016 - 43
VMSD - September 2016 - 44
VMSD - September 2016 - 45
VMSD - September 2016 - What's Cooking
VMSD - September 2016 - 47
VMSD - September 2016 - 48
VMSD - September 2016 - 49
VMSD - September 2016 - 50
VMSD - September 2016 - 51
VMSD - September 2016 - 52
VMSD - September 2016 - 53
VMSD - September 2016 - The Future of Tailor - Made
VMSD - September 2016 - 55
VMSD - September 2016 - 56
VMSD - September 2016 - 57
VMSD - September 2016 - Bundle of Joy
VMSD - September 2016 - 59
VMSD - September 2016 - 60
VMSD - September 2016 - 61
VMSD - September 2016 - 62
VMSD - September 2016 - 63
VMSD - September 2016 - Moving Mountains
VMSD - September 2016 - 65
VMSD - September 2016 - 66
VMSD - September 2016 - 67
VMSD - September 2016 - 68
VMSD - September 2016 - 69
VMSD - September 2016 - 70
VMSD - September 2016 - 71
VMSD - September 2016 - 72
VMSD - September 2016 - Showroom
VMSD - September 2016 - 74
VMSD - September 2016 - 75
VMSD - September 2016 - 76
VMSD - September 2016 - 77
VMSD - September 2016 - 78
VMSD - September 2016 - 79
VMSD - September 2016 - 80
VMSD - September 2016 - 81
VMSD - September 2016 - 82
VMSD - September 2016 - 83
VMSD - September 2016 - 84
VMSD - September 2016 - 85
VMSD - September 2016 - Ad Index
VMSD - September 2016 - 87
VMSD - September 2016 - Checking Out
VMSD - September 2016 - Cover3
VMSD - September 2016 - Cover4
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