Electronic Retailer - June 2012 - 15

U.S. Web-Influenced Offline Retail Sales, 2009-2014 (billions and % of total US retail sales)
Sales (billions) 2009 2010 2011 2012 2013 2014 $917 $1,021 $1,115 $1,213 $1,312 $1,409 % of total retail sales 36% 39% 41% 43% 43% 45%

Source: Forrester Research, “Web-Influenced Retail Sales Forecast” as cited by JP Morgan, July 13, 2011

U.S. Retail E-Commerce Sales CAGR, by Product Category, 2011-2016
Apparel & accessories Books/music/video Food & beverage Toys & hobby Computer & consumer electronics Furniture & home furnishings Health & personal care Ofﬁce equipment & supplies Auto & parts
Note: eMarketer benchmarks its retail e-commerce sales figures against U.S. Department of Commerce data, for which the last full year measured was 2011; excludes travel and event tickets Source: eMarketer, March 2012

16.4% 15.0% 14.9% 14.7% 13.9% 13.4% 13.0% 8.3% 7.2% 11.7% 13.3%

Other Total

Leading Factor that Would Influence U.S. Online Shoppers to Spend More Online, 2012
(% of respondents)
Free shipping 18% Oﬀered discounts while I'm shopping 13% Oﬀered discounts on products I have browsed in the past 11% Daily deals/ﬂash sales/secret sales 11% Product reviews 9% Club or reward oﬀers 9% Seasonal/holiday oﬀers 9% New product availability 8% Discounts for bulk purchases 6% Used/factory reconditioned or refurbished items 4%

Note: numbers may not add up to 100 percent due to rounding Source: SteelHouse, “The State of Online Shopping 2012” survey as cited in press release, January 16, 2012

June 2012 | electronicRETAILER

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Electronic Retailer - June 2012

Table of Contents for the Digital Edition of Electronic Retailer - June 2012

Calendar of Events
Your Association,Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney's Top Categories
Ask the Expert
From the Executive's Desk
Thinking Outside the Box
DRTV's New Best Practices
It's Time to Think Differently About Payment Processing
Guest Viewpoint
Guest Viewpoint
DRTV
U.S. Hispanic
Member Spotlight
Advertiser Spotlight
Advertiser Index
Bulletin Board
Classifieds
Rick Petry
Electronic Retailer - June 2012 - cover1
Electronic Retailer - June 2012 - cover2
Electronic Retailer - June 2012 - 3
Electronic Retailer - June 2012 - 4
Electronic Retailer - June 2012 - 5
Electronic Retailer - June 2012 - 6
Electronic Retailer - June 2012 - Calendar of Events
Electronic Retailer - June 2012 - Your Association,Your Bottom Line
Electronic Retailer - June 2012 - 9
Electronic Retailer - June 2012 - Industry Reports
Electronic Retailer - June 2012 - 11
Electronic Retailer - June 2012 - 12
Electronic Retailer - June 2012 - FTC Forum
Electronic Retailer - June 2012 - eMarketer Research
Electronic Retailer - June 2012 - 15
Electronic Retailer - June 2012 - IMS Retail Rankings
Electronic Retailer - June 2012 - 17
Electronic Retailer - June 2012 - Jordan Whitney's Top Categories
Electronic Retailer - June 2012 - 19
Electronic Retailer - June 2012 - Ask the Expert
Electronic Retailer - June 2012 - 21
Electronic Retailer - June 2012 - 22
Electronic Retailer - June 2012 - From the Executive's Desk
Electronic Retailer - June 2012 - Thinking Outside the Box
Electronic Retailer - June 2012 - 25
Electronic Retailer - June 2012 - 26
Electronic Retailer - June 2012 - 27
Electronic Retailer - June 2012 - 28
Electronic Retailer - June 2012 - 29
Electronic Retailer - June 2012 - DRTV's New Best Practices
Electronic Retailer - June 2012 - 31
Electronic Retailer - June 2012 - 32
Electronic Retailer - June 2012 - 33
Electronic Retailer - June 2012 - It's Time to Think Differently About Payment Processing
Electronic Retailer - June 2012 - 35
Electronic Retailer - June 2012 - 36
Electronic Retailer - June 2012 - 37
Electronic Retailer - June 2012 - 38
Electronic Retailer - June 2012 - Guest Viewpoint
Electronic Retailer - June 2012 - 40
Electronic Retailer - June 2012 - Guest Viewpoint
Electronic Retailer - June 2012 - 42
Electronic Retailer - June 2012 - 43
Electronic Retailer - June 2012 - 44
Electronic Retailer - June 2012 - DRTV
Electronic Retailer - June 2012 - U.S. Hispanic
Electronic Retailer - June 2012 - 47
Electronic Retailer - June 2012 - Member Spotlight
Electronic Retailer - June 2012 - 49
Electronic Retailer - June 2012 - Advertiser Spotlight
Electronic Retailer - June 2012 - Bulletin Board
Electronic Retailer - June 2012 - Classifieds
Electronic Retailer - June 2012 - 53
Electronic Retailer - June 2012 - Rick Petry
Electronic Retailer - June 2012 - cover3
Electronic Retailer - June 2012 - cover4
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