Fulfillment Leader Visit www.MoultonLogistics.com/demo for a free demo and learn why the biggest names in DRTV have chosen Moulton. DRTV The TABLE OF CONTENTS 30 The web and social media offer DRTV advertisers new platforms on which to engage the consumer. COLUMNS R RTV Specialists Direct-to-consumer and Retail Fulfillment CHANNEL CROSSING 45 DRTV Election and Politics Are Shaping the DR Landscape in 2012 8 Your Association, Your Bottom Line Fostering Global Engagement By Julie Coons 13 Bi-coastal Locatio Bi coastal Locati ns t tions Contact Center Contact Center By Robert Yallen 46 U.S. Hispanic Mediums that Drive the Highest ROI from U.S. Hispanics FTC Forum FTC Releases Framework for the Future of Consumer Privacy By Lesley Fair 20 Ask the Expert 5 Ways to Win the Multigenerational DRTV Game By Tom Sheppard By Timothy Hawthorne Real time DRTV Real-time Analytics 23 From the Executive’s Desk How ERA Europe Wants to Help Consumers ‘Shop with Confidence’ By Dr. Julian Oberndörfer 39 Guest Viewpoint Integrating TV and Online Media Key Amid Changing Consumer Behavior DRTV Software Suite Developed In-house by Moulton By Peter Koeppel 41 Guest Viewpoint Build and Protect Your Customer Base with Trial Offer Campaigns 34 There is no stronger expression of a consumer’s behavior than his or her payment. By Alan Kleinman 54 Rick Petry The Meme Dream By Rick Petry 888-765-Moulton www.moultonlogistics.com Celebrating 40 years of integrity and service. Proud to be the first in the direct response marketing industry for real-time DRTV analytics and total transparency. electronicretailermag.com ©2012 Electronic Retailing Association. All rights reserved. Published by Naylor, LLC. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including by photocopy, recording or information storage and retrieval system, without permission in writing from the publisher. Reprints of articles are available. Visit www.naylor.com, click on “Client Support” and select “Article Reprint.” 525237_moulton.indd 1 6 electronicRETAILER | June 2012 4/11/11 8:15:07 AM