Electronic Retailer - August 2012 - 19

Actions that U.S. Online Buyers are Likely to Perform on Websites that Personalize Their Experience, October 2011 (% of respondents)
Return to website Buy products/services from website Recommend website to others Make purchases in-store 33%
Note: n=616 Source: Janrain, “Consumer Perceptions of Online Registration and Social Login” conducted by Blue Research, January 10, 201

50% 46% 38%

Leading Drivers for Big Data Adoption According to Senior Executives Worldwide, by Industry, March 2012 (% of respondents)
Public sector Better planning and decision-making Extract more value from old data New insight into customers Financial services Extract more value from old data Competitive advantage Better planning and decision-making Professional services Extract more value from old data New insight into customers Competitive advantage Retail New insight into customers More targeted marketing campaigns
Source: Big Data Insight Group, “1st Industry Trends Report,” April 16, 2012

78% 76% 62%

68% 51% 46%

67% 57% 52%

64% 57% 53%

Better planning and decision-making

Challenges Related to the Use of Big Data Collected by U.S. Marketers, February 2012
(% of respondents)
Lack of sharing data across our organization is an obstacle to measuring the ROI of our marketing 51% Aren't using our data to eﬀectively personalize our marketing communications 45% Not able to link our data together at the level of individual customers 42% Data is collected too infrequently or is not real-time enough 39% Too little or no customer/consumer data 29%
Source: Columbia Business School and New York American Marketing Association (NYAMA), “Marketing ROI in the Era of Big Data,” March 4, 2012

August 2012 | electronicRETAILER

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Electronic Retailer - August 2012

Table of Contents for the Digital Edition of Electronic Retailer - August 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Ask the Expert
From the Executive’s Desk
The WEN Effect
Not Your Father’s Fulfillment House
Inter/Media Proves A Place for Mom Has a Home in DRTV
Guest Viewpoint
Payment Processing
Public Relations
Logistics
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - August 2012 - cover1
Electronic Retailer - August 2012 - cover2
Electronic Retailer - August 2012 - 3
Electronic Retailer - August 2012 - 4
Electronic Retailer - August 2012 - 5
Electronic Retailer - August 2012 - 6
Electronic Retailer - August 2012 - Calendar of Events
Electronic Retailer - August 2012 - Your Association, Your Bottom Line
Electronic Retailer - August 2012 - 9
Electronic Retailer - August 2012 - Industry Reports
Electronic Retailer - August 2012 - 11
Electronic Retailer - August 2012 - 12
Electronic Retailer - August 2012 - 13
Electronic Retailer - August 2012 - 14
Electronic Retailer - August 2012 - 15
Electronic Retailer - August 2012 - FTC Forum
Electronic Retailer - August 2012 - 17
Electronic Retailer - August 2012 - eMarketer Research
Electronic Retailer - August 2012 - 19
Electronic Retailer - August 2012 - IMS Retail Rankings
Electronic Retailer - August 2012 - 21
Electronic Retailer - August 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - August 2012 - 23
Electronic Retailer - August 2012 - 24
Electronic Retailer - August 2012 - Ask the Expert
Electronic Retailer - August 2012 - 26
Electronic Retailer - August 2012 - From the Executive’s Desk
Electronic Retailer - August 2012 - The WEN Effect
Electronic Retailer - August 2012 - 29
Electronic Retailer - August 2012 - 30
Electronic Retailer - August 2012 - 31
Electronic Retailer - August 2012 - 32
Electronic Retailer - August 2012 - 33
Electronic Retailer - August 2012 - Not Your Father’s Fulfillment House
Electronic Retailer - August 2012 - 35
Electronic Retailer - August 2012 - 36
Electronic Retailer - August 2012 - 37
Electronic Retailer - August 2012 - 38
Electronic Retailer - August 2012 - Inter/Media Proves A Place for Mom Has a Home in DRTV
Electronic Retailer - August 2012 - 40
Electronic Retailer - August 2012 - 41
Electronic Retailer - August 2012 - 42
Electronic Retailer - August 2012 - Guest Viewpoint
Electronic Retailer - August 2012 - 44
Electronic Retailer - August 2012 - Payment Processing
Electronic Retailer - August 2012 - Public Relations
Electronic Retailer - August 2012 - Logistics
Electronic Retailer - August 2012 - Member Spotlight
Electronic Retailer - August 2012 - 49
Electronic Retailer - August 2012 - Advertiser Spotlight
Electronic Retailer - August 2012 - Advertiser Index
Electronic Retailer - August 2012 - Classifieds
Electronic Retailer - August 2012 - 53
Electronic Retailer - August 2012 - Rick Petry
Electronic Retailer - August 2012 - cover3
Electronic Retailer - August 2012 - cover4
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