Electronic Retailer - October 2011 - 12

INDUSTRY REPORTS
The late Jack LaLanne, who was a pioneer in DRTV and a fitness guru, was honored posthumously with the inaugural DR Icon Award. His wife of more than 50 years, Elaine LaLanne, accepted the award on his behalf. “I know that if Jack were – you know what, he is actually here, looking down on us – he’d say, thank you, thank you, thank you from the bottom of my athletic heart.” Following is a list of the rest of the winners from the 2011 ERA Moxie Awards.
Best Short Form of the Year – Under $50K Pajama Jeans Concepts TV Productions – Producer Hampton Direct – Direct Marketer SRM Direct – Consultant Best Short Form of the Year – Over $50K rip:60 with Georges St. Pierre and Jillian Michaels R2C Group – Agency ICON Health and Fitness – Direct Marketer Best Long Form of the Year – Under $250K Save with CarMD CarMD – Direct Marketer Euro RSCG Edge – Producer Euro RSCG Edge – Media Agency Best Long Form of the Year – Over $250K Wen by Chaz Dean Guthy-Renker, LLC – Direct Marketer Caudill & Associates – Producer Best Short Form, Beauty Proactiv Solution: Justin Bieber Guthy-Renker, LLC – Direct Marketer Lieberman Productions – Producer Best Long Form, Beauty Meaningful Beauty 3 Guthy-Renker, LLC – Direct Marketer Lieberman Productions – Producer Best Short Form, Health Biggest Lost Meal Plan by eDiets R2C Group – Agency eDiets – Direct Marketer Best Long Form, Health Nopalea Wellness Challenge Luke Ellison – Producer Marcus Ellison – Executive Producer GDF Media Productions – Production Company Best Short Form, Sports & Fitness Bushnell Tour V2: Take it from a Pro R2C Group – Agency Bushnell – Direct Marketer Best Long Form, Sports & Fitness Turbo Fire Beachbody, LLC – Direct Marketer Script to Screen – Producer Best Short Form, Housewares Swivel Store Allstar Products – Marketer Blue Moon Studios – Producer Merchant Media – Marketer Best Long Form, Housewares Ninja vs. Ninja: the Ninja Kitchen System 1100 R2C Group – Agency Euro-Pro Ninja – Direct Marketer Best Short Form, Intellectual Property Your Baby Can Read II Chad Murdock – Producer/Host M2G Media, Inc. – Production Company Denise Kovac – Full Service Marketing – Marketing Company Best Long Form, Intellectual Property Metamorphosis by Tracy Anderson Script to Screen – Producer Bubi & Babe Exercise – Direct Marketer Best Short Form, Variety TiVo Short Form “It’s Huge!” R2C Group – Agency TiVo – Direct Marketer Best Long Form, Variety Rosetta Stone “The Language Channel” R2C Group – Agency Rosetta Stone – Direct Marketer Best Celebrity Presenter Alyssa Milano for Wen by Chaz Dean Guthy-Renker, LLC – Direct Marketer Caudill & Associates – Producer Alyssa Milano – Host Best Long Form, International DRTV Production President’s Choice “On-the-GoGourmet” Kingstar Direct – Producer Best Short Form, International DRTV Production Proactiv Solution: Japan Guthy-Renker, LLC – Direct Marketer Ductape Media – Producer Best Short Form, U.S. Hispanic Muzzy Omni Direct – Direct Marketing Agency Omni Direct – Executive Producer Best Long Form, U.S. Hispanic Max Clarity – The Zone for Straight Talk About Acne Euro RSCG Edge – Direct Marketer Euro RSCG Edge – Producer Best DR Website Design Proactiv Solution Guthy-Renker – Direct Marketer Lieberman Productions – Producer Best Mobile Marketing Campaign Core Rhythms Mobile Video Campaign Oak Lawn Marketing – Direct Marketer Best Use of Online Video Proactiv Solution Guthy-Renker, LLC – Direct Marketer Lieberman Productions – Producer Best Female Presenter Rhonda Shear for Ahh Bra Rhonda Shear – Presenter TMGTV Productions – Producer Best Male Presenter Chris Jacobs for Save with CarMD Carmd.com Corp. – Direct Marketer Chris Jacobs – Presenter Best DR Radio Campaign What If Rosetta Stone – Direct Marketer Marketing Architects – Agency Best Live Shopping On-Air Guest Forbes Riley for Urban Rebounder Forbes Riley – On-Air Guest J.B. Berns – Creator Best Short Form, DR Corporate Branding LifeLock “Freeze Frame” Euro RSCG Edge – Direct Marketer Euro RSCG Edge – Producer Euro RSCG Edge – Media Agency Best Long Form, DR Corporate Branding Mitsubishi – A Beautiful Picture Deserves Beautiful Sound Jon Schulberg – Director Schulberg Media Works – Director Mary Mangold – Producer People’s Choice, Short Form Pajama Jeans Concepts TV Productions –Producer Hampton Direct – Direct Marketer SRM Direct – Consultant People’s Choice, Long Form Ninja vs. Ninja: the Ninja Kitchen System 1100 R2C Group – Agency Euro-Pro Ninja – Direct Marketer Volunteer of the Year Scott Reid, Oak Lawn Marketing Marketer of the Year Beachbody

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electronicRETAILER | October 2011
Electronic Retailer - October 2011

Table of Contents for the Digital Edition of Electronic Retailer - October 2011
