Electronic Retailer - October 2011 - 46

Advertiser Spotlight
a2b Fulfillment, Inc. see our ad on page 29 150 Stewart Parkway Greensboro, GA 30642 Contact: Gary Latz, VP Marketing Phone: 706-454-0195, ext. 210 281-466-2914 alternate office Email: gary@a2bf.com Website: www.a2bfulfillment.com
Speed matters. Same day processing of orders – guaranteed or its free! Reduce your per package costs by shipping from our strategic Eastern location. Turnkey service offering including warehousing, orderfulfillment, continuity management, discounted shipping, customer service, kitting, assembly, returns processing and product refurbishment.

Hawthorne Direct see our ad on page 6 300 N. 16th St. Fairfield, IA 52556 Contact: Mark Ratner, Senior Vice President Phone: 641-472-3800 Fax: 641-472-8851 Email solutions@hawthornedirect.com Website www.hawthornedirect.com
Hawthorne Direct is a full-service direct response advertising agency, specializing in short-form television, long-form television and digital media. Key services include creative/production, media buying and campaign management for responsedriven marketing campaigns.

Motivational Fulfillment & Logistics Services see our ad on page 5 15820 Euclid Avenue Chino, CA 91708 Contact: Hal Altman, President Phone: (909) 517-2200 Fax: (909) 517- 1570 Email: hal@mfals.com Website: www.mfals.com
Motivational Fulfillment & Logistics Services is a full-service, direct-to-consumer and retail fulfillment center operating out of more than 800,000 square feet in Chino, Calif. We assemble, package and ship tens of thousands of packages each day to individual consumers and major retail chains. MFLS is PCI compliant and EDI capable.

Cannella Response Television, LLC see our ad on page 3 492 N. Pine Street Burlington, WI 53105 Contact: Rob Medved, CEO Phone: 262-763-4810 Email: info@drtv.com Website: www.drtv.com
You will not find a more experienced team of DRTV professionals to ensure your success rate. More than 50 top IMS* ranked infomercials. Billions of dollars in product sales. Our infomercial media will make you money ... we know what works.

Lockard & Wechsler Direct see our ad on the Inside Back Cover Two Bridge Street, Suite 200 Irvington, NY 10533 Contact: Dick Wechsler, CEO Phone: 914-591-6600 Fax: 914-591-6652 Email: rwechsler@lwdirect.com Website: www.lwdirect.com
Maximizing every plan, every buy, every opportunity. Driving exceptional results. Building and enhancing brands. Raising awareness. Maximizing acquisition. Revolutionizing tools and technology. Integrating digital and direct to build scale and improve efficiencies. Developing breakthrough, response-driven creative. This is what defines us and helped us grow into a nationally acclaimed, full-service direct marketing agency with more than $450 million in annual billings.

SF Global Sourcing see our ad on page 41 1000 Sansome Street, Suite 280 San Francisco, CA 94111 Contact: Steven Feinberg, President Phone: 1-855-SF-GLOBAL Fax: 415-288-9410 Email: steven@sfglobalsourcing.com Website: www.sfglobalsourcing.com
The global sourcing process just got easier: Simply contact SF Global Sourcing for a free, no obligation consultation. We specialize in direct-marketed consumer goods with a specialty in intellectual property distributed CDs, DVDs and printed material. At SF Global Sourcing, we source all ancillary product to complete an offer. And we do this for companies ranging from multinational brands to startups looking for a leg up in today’s hypercompetitive marketplace.

Dial 800 see our ad on page 43 9911 West Pico Blvd., Suite 1200 Los Angeles, CA 90035 Contact: Scott Richards, CEO Phone: 1-800-DIAL-800 Fax: 1-800-FAX-LINE Email: scott@dial800.com Website: www.dial800.com
Dial 800 empowers direct marketers and agencies with powerful tools that optimize conversion and sales. You’ll have unparalleled insight into call volumes, buyer demographics, even the ability to listen to calls. We make complex call routing simple and can show you how to turn memorable toll-free numbers into unforgettable sales.

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electronicRETAILER | October 2011



Electronic Retailer - October 2011

Table of Contents for the Digital Edition of Electronic Retailer - October 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Perfect Hybrid?
Radio: The Wave of the Future
How to End Upsell Cynicism
Guest Viewpoint
DRTV
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2011 - cover1
Electronic Retailer - October 2011 - cover2
Electronic Retailer - October 2011 - 3
Electronic Retailer - October 2011 - 4
Electronic Retailer - October 2011 - 5
Electronic Retailer - October 2011 - 6
Electronic Retailer - October 2011 - Calendar of Events
Electronic Retailer - October 2011 - Your Association, Your Bottom Line
Electronic Retailer - October 2011 - Industry Reports
Electronic Retailer - October 2011 - 10
Electronic Retailer - October 2011 - 11
Electronic Retailer - October 2011 - 12
Electronic Retailer - October 2011 - 13
Electronic Retailer - October 2011 - FTC Forum
Electronic Retailer - October 2011 - eMarketer Research
Electronic Retailer - October 2011 - 16
Electronic Retailer - October 2011 - IMS Retail Rankings
Electronic Retailer - October 2011 - 18
Electronic Retailer - October 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2011 - 20
Electronic Retailer - October 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - October 2011 - 22
Electronic Retailer - October 2011 - 23
Electronic Retailer - October 2011 - Ask the Expert
Electronic Retailer - October 2011 - 25
Electronic Retailer - October 2011 - The Perfect Hybrid?
Electronic Retailer - October 2011 - 27
Electronic Retailer - October 2011 - 28
Electronic Retailer - October 2011 - 29
Electronic Retailer - October 2011 - Radio: The Wave of the Future
Electronic Retailer - October 2011 - 31
Electronic Retailer - October 2011 - 32
Electronic Retailer - October 2011 - 33
Electronic Retailer - October 2011 - How to End Upsell Cynicism
Electronic Retailer - October 2011 - 35
Electronic Retailer - October 2011 - 36
Electronic Retailer - October 2011 - Guest Viewpoint
Electronic Retailer - October 2011 - 38
Electronic Retailer - October 2011 - DRTV
Electronic Retailer - October 2011 - Legal
Electronic Retailer - October 2011 - 41
Electronic Retailer - October 2011 - Creative
Electronic Retailer - October 2011 - Member Spotlight
Electronic Retailer - October 2011 - 44
Electronic Retailer - October 2011 - 45
Electronic Retailer - October 2011 - Advertiser Spotlight
Electronic Retailer - October 2011 - Advertiser Index
Electronic Retailer - October 2011 - Classifieds
Electronic Retailer - October 2011 - 49
Electronic Retailer - October 2011 - Rick Petry
Electronic Retailer - October 2011 - cover3
Electronic Retailer - October 2011 - cover4
Electronic Retailer - October 2011 - outsert1
Electronic Retailer - October 2011 - outsert2
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