In Broadcast - April 2021 - 36

TM

36

www.inbroadcast.com | Vol: 11 - Issue 4 | April 2021

InStudio

Breaking News: Live Content
Sharing with LiveU Matrix
By: Ronen Artman, VP Marketing, LiveU

T

he rise of the internet has
completely changed the way that
news is consumed and how much
desire there is for news content. In
combination with the earlier growth
in 24-hour news channels, the world
is a very different place in this regard
than 20 years ago.
Of course, it's not only how news
is viewed that's changed, and the
associated demand for instant
updates and constant coverage, but
the way that news is gathered: our
IP-bonding technology has forever
changed that scenario. And now
we're seeing a transformation in the

way that live feeds can be easily and
quickly shared within a distributed
news organisation, the model
familiar across the US, and, of course,
internationally. Cloud-based LiveU
Matrix is at the heart of it.
LiveU Matrix is an essential solution
that works for the newsroom,
making live content management
simple and affordable. It combines
a powerful front-end with a reliable
IP cloud-based transport layer,
seamlessly integrating into daily
workflows, allowing news teams
to share live feeds with multiple
internal and cross-organisational

LiveU Matrix in use at ENEX (European News Exchange)

end points. Matrix replaces the need
for expensive leased lines/satellite
uplinks with cost-effective and
reliable distribution over the public
internet.
ENEX - the European News
Exchange - has recently recognised
the power and cost-effectiveness of
Matrix to share live news feeds with
its members. ENEX is the world's
leading association of commercial TV
news broadcasters.
Its members share their news
content and their news production
resources. ENEX provides nearly
40,000 news videos a year and
more than 3,500 live sources to its
members.
Feeds are quickly and easily
selected by ENEX from sources
around the world - including the US with up to four feeds made available.
Using Matrix increases the number
of live sources for a partner to
choose from, with up-to-the-minute
live news extremely valuable in
terms of viewer engagement. It also

facilitates the easier manipulation of
multiple live signals for distribution,
for example when a major event like
the recent US Election happens and
broadcasters need feeds covering
the White House, party HQs and key
states counting votes to be available
all at the same time.
Matrix is offered as a fully managed
end-to-end service with proactive
monitoring and 24/7 support through
LiveU's NOC (network operations
centre).
The
Matrix
solution
leverages LiveU's vast global reach
across the broadcast market with a
large installed user base.
ENEX is hardly alone and the
adoption is growing worldwide. As we
revealed in our annual State-of-Live
announcement at the end of 2020,
last year saw a 100 percent growth
in the use of Matrix. The average
number of sessions by users doubled,
with 1,000 customers taking more
than 30,000 live feeds per month
for distribution to local, national and
global news broadcasts.

LiveU Matrix screen
http://www.liveu.tv http://www.inbroadcast.com
In Broadcast - April 2021

Table of Contents for the Digital Edition of In Broadcast - April 2021
