Baking & Snack - July 2008 - 83

VALUE-ADDED INGREDIENTS

health claim of 0.4 g per serving
of plant sterols," Ms. Stauffer said.
"There are other considerations for
co-branding that are managed on a
case-by-case basis."
Vitalicious, Inc., New York, NY,
rolled out Dark Chocolate Pomegranate VitaTops. These hearthealthy muffin tops contain CoroWise and sport the CoroWise logo.
Each 2-oz, 100-Cal muffin top
contains 0.4 g plant sterols. The
company's Web site provides information about plant sterols and the
FDA-approved health claim. Further, Cargill has its own education
program in place regarding the benefits of plant sterols.
"Cargill has implemented a comprehensive health care professional
outreach program to not only educate key influencers but also to reach
their clients through specific recommendation of our co-brand partners'

ᮡ Tumaro's Gourmet Tortillas carry the Solae logo
on its Soy-full Heart flatbreads, which contain
6 g of protein per serving.
TUMARO'S GOURMET TORTILLAS

™

GOT MILK-FREE ?

Milk-Free is the non-dairy replacement for milk and non-fat dry milk
solids. It has all the benefits of milk. But when you use it in your cakes, muffins
and sweet goods, Milk-Free can produce greater volume, enhanced flavor and
softer texture. Bread, buns and rolls, bake up with a more appetizing crust color,
and improved crumb character and whiteness. And because it's rich in lysine,
you'll actually improve the nutritional value of your baked goods.
Milk-Free is perfect for today's growing number of lactose-intolerant
consumers. And it's kosher and pareve.
Maybe best of all, Milk-Free can save you some dough. You'll use about
the same amount as non-fat dry milk solids but it will cost up to 67% less.
The stampede is on to new Milk-Free.
So call us at (973) 340-8700. Or visit our website
at: www.jkingredients.com. Do it today, and watch
how fast your baked goods mooove out and your
AUS It E 091 s ma 1 99
profits mooove up.

Ir-1411-

"Fine as can be produced."

For more information, see Page 169

BAKING & SNACK / July 2008

products,"
d
" Ms.
M Stauffer
S ff explained.
l i d
"There are many direct-to-consumer programs in place to support the
CoroWise brand as well such as public relations efforts, Web sites and
work through the American Heart
Association sponsorships. Cargill
also works with co-brand partners to
develop co-funded programs.
"The CoroWise marketing programs provide value to our co-brand
customer partners in many ways. For
example, the financial commitment
CoroWise makes to our health care
and direct-to-consumer outreach
programs allows our partners to focus their resources in other places to
avoid duplication of effort and maximize reach," Ms. Stauffer added. "As
our co-brand partner family grows,
it raises awareness of the CoroWise
brand, which in turn benefits each of
our customer partners."
Cognis Nutrition and Health, La
Grange, IL, markets natural plant
sterols and sterol esters under the
brand names Vegapure and Heart
Choice, both which have logos that
can be used on products containing the sterols. The mark must be
used in a manner outlined in the
Trademark Use Agreement and the
licensor must purchase 100% of

http://www.added.As http://www.jkingredients.com

Baking & Snack - July 2008

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