Milling & Baking News - June 2, 2020 - 17

Business

Consumers monitoring fats and
oils in packaged food products
consumers monitoring the least (48%).
In the United States, more than twothirds of consumers reported avoiding
certain fats or oils. Among those who rank
as clean label seekers, 83% reported avoiding fats and oils, like saturated and trans
fat. Consumers in the South were more
likely to monitor fats and oils in packaged
foods than those in the Midwest.
Consumers in China and Brazil were
more likely to purchase products with a

CARGILL

MINNEAPOLIS - Fat and oil type are
strong purchase consideration factors for
a majority of consumers, according to a recent global FATitudes study from Cargill.
The annual study, based on more than
6,000 primary household grocery shoppers in 12 countries, found 68% of consumers reported closely monitoring the
type and amount of fat and oil in their
packaged foods.
"Food is becoming increasingly personalized; consumers are basing their
purchasing decisions on specific ingredients," said Florian Schattenmann, chief
technology officer and vice president of
innovation and R&D at Cargill. "At the
same time, society is driving food ingredient companies to develop more options
for health-conscious consumers."
Most consumers are checking labels for
fat-related claims, the study found, and
more than half reported those claims make
them more likely to purchase. How often
consumers read labels differed by geography, with Chinese consumers paying
the closest attention (89%) and German

sustainability claim, while consumers in
Russia indicated they were most likely to
purchase a product with a non-GMO claim.
In most countries, an organic certification

on a label was more impactful on purchasing decisions than a non-GMO certification.
Olive oil topped the list in every country
for impact on purchase and perceptions of
healthfulness in packaged foods, followed
by fish and avocado oils. The vast majority (93%) of global consumers were aware
of omega-3 fatty acids, which carry several
health benefits some consumers may not
get in their typical diet, Cargill said.
The company will use insights from the
FATitudes study to guide product development going forward.
"This type of research is important because it gives Cargill and our customers a
guidepost for our innovation efforts," said
Nese Tagma, managing director of strategy and innovation for Cargill's global edible oils business. "As consumers' attitudes
toward fats and oils have shifted in recent
years, we know they're interested in consuming healthy amounts of oils. We're
able to offer a broad portfolio of fat and oil
solutions, including our Clear Valley line,
which has a canola-based product with
lower saturated fat. This research is vital
to guide our thinking on whether to revitalize tried-and-true products or develop a
new frying oil to adapt to changing tastes
and health options." MBN

ASB unveils
new dates for
BakingTech 2021
KANSAS CITY - In response to membership surveys, the American Society of
Baking has announced that BakingTech
2021 is now scheduled for Feb. 14-16,
2021, at the Hilton Chicago. The in-person technical conference and marketplace
exhibition will feature digital components for virtual attendees.
"ASB's Planning Committee is excited to announce that
BakingTech
2021 will offer both the
face-to-face
aspect
of
ASB's signature annual
event along with the most modern method to virtually attend and participate in
the industry's most important gathering," said Kent Van Amburg, executive
director of the ASB.
BakingTech is attended by more than
1,000 baking professionals annually. The
BakingTech 2020 conference, held March
1-3, was one of the last industry events
held before widespread social distancing
plans were put into place. MBN
bakingbusiness.com / world-grain.com

SQF LEVEL 2 CERTIFIED

Whole Wheat Flours
* 100 percent whole grain milled from
soft wheats or hard red spring wheat
* Extensive cleaning process ensures
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* Also available in soft white graham
(whole wheat) ﬂour with a more
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King Milling Co. | 616-897-9264
Lowell, Michigan 49331

Milling & Baking News

June 2, 2020 / 17

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Milling & Baking News - June 2, 2020

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