UP DETERMINED CHANCETA K E R S A R E I N J E C T I N G T H E I R PERSONAL PASSION INTO THEIR BRANDS-AND IT SHOWS By Meghan Dwyer 24 FALL 2020 From high-end luxury glamping resorts spread around the world, to restored historic New England properties and coworking that goes beyond the expected, these brand leaders are redefi ning our notions of hospitality. And though they embody differing defi nitions of luxury (What's more luxurious than being able to get outdoors right now?), their uniting factor is creating exceptional experiences for guests. By thinking outside the box and listening to peoples' needs and wants- especially during a time of uncertainty-these game changers have led their innovative brands to great, and rising, success.