InTents June/July 2020 - 25

glamour," Gohel says. She notes that
Indian weddings are getting bigger
and more extravagant. Uplighting
is one example. "It used to be
something you'd only see at high-end
weddings, but now they all have it,
plus every other kind of lighting."
To tap into the Indian wedding
market, Gohel recommends reaching
out to Indian wedding planners because
most couples hire them. Even more
important is getting in front of the bride
with beautiful pictures on social media
and via strategic partnerships and
inϐluencers. "If you capture the heart
of the bride, you're in," she says.
Laurie F. Junker is a freelance writer based in
Minneapolis, Minn.

The four-pillared Mandap is central to an Indian wedding.
Photo by Lin & Jirsa Photography, courtesy of
MaharaniWeddings.com.

INDIAN WEDDING GLOSSARY

I

ndian/South Asian weddings have unique
traditions that tent rental and event companies

need to understand to successfully serve this
market. Here are a few terms and traditions to know.
Sangeet
The Sangeet is a big party that happens a few days
before the actual ceremony or, occasionally, the
day before, on the same day as the Mehndi (see
below). Usually, all wedding guests are invited,
and the celebration includes an introduction of
the bride's and groom's families, performances by
relatives and friends, and a full dinner.
Mehndi
Mehndi is a party for the bride and female family
and friends that takes place the day before the
wedding ceremony. This traditional ceremony
involves the application of intricate Mehndi, or
henna, designs on a bride's hands and feet, which
is believed to bring good fortune to the couple. The
process can take four to five hours, so Mehndis are
festive occasions and include singing and dancing
to entertain the bride and lots of food.

Baraat
The Baraat is a groom's wedding procession to the
ceremony, traditionally on a white horse. Some modern
grooms show up in cool cars, motorcycle sidecars,
pedicabs, ATVs-you name it. Whatever their choice, the
vehicle is festooned with flowers and often accompanied
by attendants and music.
Mandap
The wedding ceremony takes place in a Mandap,
a temporary structure with four pillars decorated with
fabric, flowers and lights to create a canopy.
Fusion wedding
A fusion wedding combines different traditions such
as Indian-American or even Indian-Indian, where, for
example, the bride is from northern India and the groom
from southern India. These celebrations might involve
additional ceremonies and parties.

www.InTentsMag.com

0620IT_18_35.indd 25

25

5/19/20 3:31 PM



http://www.MaharaniWeddings.com http://www.InTentsMag.com

InTents June/July 2020

Table of Contents for the Digital Edition of InTents June/July 2020

InTents June/July 2020 - Cover1
InTents June/July 2020 - Cover2
InTents June/July 2020 - 1
InTents June/July 2020 - 2
InTents June/July 2020 - 3
InTents June/July 2020 - 4
InTents June/July 2020 - 5
InTents June/July 2020 - 6
InTents June/July 2020 - 7
InTents June/July 2020 - 8
InTents June/July 2020 - 9
InTents June/July 2020 - 10
InTents June/July 2020 - 11
InTents June/July 2020 - 12
InTents June/July 2020 - 13
InTents June/July 2020 - 14
InTents June/July 2020 - 15
InTents June/July 2020 - 16
InTents June/July 2020 - 17
InTents June/July 2020 - 18
InTents June/July 2020 - 19
InTents June/July 2020 - 20
InTents June/July 2020 - 21
InTents June/July 2020 - 22
InTents June/July 2020 - 23
InTents June/July 2020 - 24
InTents June/July 2020 - 25
InTents June/July 2020 - 26
InTents June/July 2020 - 27
InTents June/July 2020 - 28
InTents June/July 2020 - 29
InTents June/July 2020 - 30
InTents June/July 2020 - 31
InTents June/July 2020 - 32
InTents June/July 2020 - 33
InTents June/July 2020 - 34
InTents June/July 2020 - 35
InTents June/July 2020 - 36
InTents June/July 2020 - 37
InTents June/July 2020 - 38
InTents June/July 2020 - 39
InTents June/July 2020 - 40
InTents June/July 2020 - 41
InTents June/July 2020 - 42
InTents June/July 2020 - 43
InTents June/July 2020 - 44
InTents June/July 2020 - Cover3
InTents June/July 2020 - Cover4
https://www.nxtbook.com/ata/intents/intents-october-november-2024
https://www.nxtbook.com/ata/intents/intents-august-september-2024
https://www.nxtbook.com/ata/intents/intents-june-july-2024
https://www.nxtbook.com/ata/intents/intents-april-may-2024
https://www.nxtbook.com/ata/intents/intents-february-march-2024
https://www.nxtbook.com/ata/intents/intents-idea-book-2024
https://www.nxtbook.com/ata/intents/intents-december-2023-january-2024
https://www.nxtbook.com/ata/intents/intents-october-november-2023
https://www.nxtbook.com/ata/intents/intents-august-september-2023
https://www.nxtbook.com/ata/intents/intents-june-july-2023
https://www.nxtbook.com/ata/intents/intents-april-may-2023
https://www.nxtbook.com/ata/intents/-intents-february-march-2023
https://www.nxtbook.com/ata/intents/intents-idea-book-2023
https://www.nxtbook.com/ata/intents/intents-december2022-january-2023
https://www.nxtbook.com/ata/intents/intents-october-november-2022
https://www.nxtbook.com/ifai/intents/intents-august-september-2022
https://www.nxtbook.com/ifai/intents/intents-june-july-2022
https://www.nxtbook.com/ifai/intents/intents-april-may-2022
https://www.nxtbook.com/ifai/intents/intents-february-march-2022
https://www.nxtbook.com/ifai/intents/intents-december-2021-january-2022
https://www.nxtbook.com/ifai/intents/intents-october-november-2021
https://www.nxtbook.com/ifai/intents/intents-august-september-2021
https://www.nxtbook.com/ifai/intents/intents-june-july-2021
https://www.nxtbook.com/ifai/intents/intents-april-may-2021
https://www.nxtbook.com/ifai/intents/intents-february-march-2021
https://www.nxtbook.com/ifai/intents/1220IT
https://www.nxtbook.com/ifai/intents/1020IT
https://www.nxtbook.com/ifai/intents/0820IT
https://www.nxtbook.com/ifai/intents/0620IT
https://www.nxtbook.com/ifai/intents/0420IT
https://www.nxtbook.com/ifai/intents/0220IT
https://www.nxtbook.com/ifai/intents/1219IT
https://www.nxtbook.com/ifai/intents/1019IT
https://www.nxtbook.com/ifai/intents/0819IT
https://www.nxtbook.com/ifai/intents/0619IT
https://www.nxtbook.com/ifai/intents/0419IT
https://www.nxtbook.com/ifai/intents/0219IT
https://www.nxtbook.com/ifai/intents/1218IT
https://www.nxtbook.com/ifai/intents/1018IT
https://www.nxtbook.com/ifai/intents/0818IT
https://www.nxtbook.com/ifai/intents/0618IT
https://www.nxtbook.com/ifai/intents/0418IT
https://www.nxtbook.com/ifai/intents/0218IT
https://www.nxtbookmedia.com