VMSD - August 2017 - 74

SHOWROOM

Materials & Wallcoverings

Kirei
kireiusa.com
Managing acoustics in
plain sight, EchoPanel
Penta Tiles have a selfadhesive backing and can
simply adhere to walls
and ceilings in style. Can
be used to gain LEED
building credits.

Freshen Up

74

Although investment in store design projects goes through ebbs

seasons and] holidays," he says. "It's easier for you to update if

and flows, one thing is certain: You never want customers to be

you're using those affordable materials in an unexpected way."

bored with your stores. Considering advances in technology

One way Lowe's does this, he explains, is within the product

over the past several years, suppliers are providing cost-effective

vignettes for its concept stores.

material options for retailers seeking to give their spaces a

To highlight a high-end bath fixture, for example, he says

champagne look on a sparkling wine budget. As Jeffrey Key,

they sourced look-alike stone/tile-patterned wallcoverings

store environment manager - store planning, Lowe's Companies

that appeared so realistic that a shopper would have to

Inc. (Mooresville, N.C.), suggests, "Keep it fresh."

touch it to know it wasn't the real deal. He explains that

It might just take some outside-the-box thinking to create

by using products that mimic higher-end finishes,

something really extraordinary. "By using a less expensive

it enables his team to revamp displays as many as three

material in an innovative way, you can get attention and really

to five times as often when using cost-effective materials.

romance the product ... and you're hitting all of the [sales

-Kaileigh Peyton

AUGUST 2017

|

VMSD.COM


http://www.kireiusa.com http://www.VMSD.COM

Table of Contents for the Digital Edition of VMSD - August 2017

VMSD- August 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Best Dressed
The Sounds of Music
Come Together
The Feeling of Fresh
The Spirit of New Orleans
Showroom
Showroom
Ad Index
Checking Out
VMSD - August 2017 - Intro
VMSD - August 2017 - VMSD- August 2017
VMSD - August 2017 - Cover2
VMSD - August 2017 - 1
VMSD - August 2017 - Contents
VMSD - August 2017 - 3
VMSD - August 2017 - From the Editor
VMSD - August 2017 - 5
VMSD - August 2017 - VMSD Editorial Advisory Board
VMSD - August 2017 - 7
VMSD - August 2017 - The Goods
VMSD - August 2017 - T1
VMSD - August 2017 - T2
VMSD - August 2017 - T3
VMSD - August 2017 - T4
VMSD - August 2017 - T5
VMSD - August 2017 - T6
VMSD - August 2017 - T7
VMSD - August 2017 - T8
VMSD - August 2017 - 9
VMSD - August 2017 - 10
VMSD - August 2017 - 11
VMSD - August 2017 - 12
VMSD - August 2017 - 13
VMSD - August 2017 - Next Store
VMSD - August 2017 - 15
VMSD - August 2017 - Best Dressed
VMSD - August 2017 - 17
VMSD - August 2017 - 18
VMSD - August 2017 - 19
VMSD - August 2017 - 20
VMSD - August 2017 - 21
VMSD - August 2017 - 22
VMSD - August 2017 - 23
VMSD - August 2017 - 24
VMSD - August 2017 - The Sounds of Music
VMSD - August 2017 - 26
VMSD - August 2017 - 27
VMSD - August 2017 - Come Together
VMSD - August 2017 - 29
VMSD - August 2017 - 30
VMSD - August 2017 - 31
VMSD - August 2017 - 32
VMSD - August 2017 - 33
VMSD - August 2017 - The Feeling of Fresh
VMSD - August 2017 - 35
VMSD - August 2017 - 36
VMSD - August 2017 - 37
VMSD - August 2017 - 38
VMSD - August 2017 - 39
VMSD - August 2017 - The Spirit of New Orleans
VMSD - August 2017 - 41
VMSD - August 2017 - 42
VMSD - August 2017 - 43
VMSD - August 2017 - 44
VMSD - August 2017 - 45
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VMSD - August 2017 - 73
VMSD - August 2017 - Showroom
VMSD - August 2017 - 75
VMSD - August 2017 - 76
VMSD - August 2017 - 77
VMSD - August 2017 - Showroom
VMSD - August 2017 - 79
VMSD - August 2017 - 80
VMSD - August 2017 - 81
VMSD - August 2017 - Ad Index
VMSD - August 2017 - 83
VMSD - August 2017 - Checking Out
VMSD - August 2017 - Cover3
VMSD - August 2017 - Cover4
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