OnFitness Magazine - May/June 2016 - 74

W W W. O N F I T N E S S M A G . C O M

V O L

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N O

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Trainers' Forum

Best way
to hook a
potential
new client?
--------------------
1 Giving the person a
list of all of your
certifications
2 Showing the person
photos of you posing
beside your five-foothigh figure contest
trophy
3 Knocking off 50 pullups while the person
watches in awe
4 Rattling off jargon
such as glycolytic
energy system and
proprioceptive
neuromuscular
facilitation
5 Learning what the
person's hot button is,
and getting them to
talk about it
The answer is number
5. Most people make
major decisions based
on emotions. If the hot
button is cellulite,
"ugly" arms or a "fat"
stomach, then
empathize with this
frustrated person.
Make that emotional
connection right there
on the spot.
Once you establish
this connection, you
will be inches away
from getting a new
client. They want to
hear, "I can help you
get rid of the cellulite
that's been dogging
you for years," and not
"I have completed 17
triathlons, won the
Miss Fit Legs Contest
and have placed in
over 10 other physique
contests." It's not
about you. It's about
the prospective client.

moves for a strong,
sculpted and sexy back

By Jason Miller
MUSCULAR BALANCE is

a popular concept in
resistance training,
especially for the upper
body, where most
individuals have an
overdeveloped anterior
musculature (front side
of the body) as compared
to the posterior.
Males especially are guilty of performing inordinate
amounts of pushing while focusing only a minimal
training volume on pulling.
To maintain proper muscle balance for correct
posture and ward off pain and injury associated with an
overdeveloped anterior upper body musculature, you
must perform select, effective upper back exercises
regularly. The following moves target the upper back,
primarily the musculature of the rhomboids and
trapezius, and the rotator cuff secondarily.
Dumbbell row
The dumbbell row is a classic upper back exercise that
allows significant overload of the rhomboids and midtrapezius. Paramount to the correct execution of the
dumbbell row is the stance.
Once an appropriate dumbbell is selected, the client
should kneel on a bench with the knee opposite the
exercising arm. The hand on the same side of the body as
the benched knee should be placed on the bench as well.
The hand should be far enough away from the knee
in order to allow the back to become parallel to the
floor and not arched. The stance arm should be locked,

forming a flat back position with the body weight
equally distributed between the knee and the hand.
Once the trainee is in position, the exercising arm
should be fully extended and hanging down from the
body with the dumbbell in hand. The foot on the same
side of the body as the exercising arm should be in
contact with the floor but parallel to the benched knee.
During the movement phase, the exercising arm
should be flexed while the elbow is pulled toward the
ceiling, causing the shoulder blade to adduct, or move
toward the spine. A good cue for the movement phase
is "starting the lawn mower." As the elbow is flexed
and pulled up, the dumbbell should be kept tight to
the body and pulled as high as possible while
maintaining a flat-back, eyes-up position.
The dumbbell should touch the body below the
nipple line. On the descent phase the dumbbell is
lowered to the starting position, abducting, or opening
up the shoulder blade. A good cue here is "reaching
into the bucket."
The exercising hand can reach forward slightly,
causing the shoulder blade to open just a bit more. The
shoulders should be parallel to the floor at all times
and not dip when the dumbbell is lowered to the
starting position.
Inverted row
The inverted row is a body-weight exercise that, like
the dumbbell row, is extremely effective in working the
rhomboids and mid-trapezius. The move does require a
stable barbell positioned a little higher than arm's
length from the floor. A power or squat rack is a safe
and effective place to perform this exercise.

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OnFitness Magazine - May/June 2016

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