Baking & Snack - July 2005 - 15

NEWS FRONT

114

Florida trans fat testing strikes
fear in industry

THE NE W EST IN

Only one food product out of 33 tested for trans fat levels in Florida
was accurately labeled, raising fears that food makers are opening
themselves up to possible future litigation.
The only food that passed the testing was a vegetable oil spread, or
margarine, produced by Olivio Premium Products of Boston, MA.
Florida Agriculture and Consumer Services Commissioner Charles
Bronson and his department began a widespread testing campaign of
food products for trans fat content six months before FDA regulations
requiring food labels to list trans fat amounts will be in full force.
The trans fat issues has been at the center of several legal battles
and the pressure is being felt by manufacturers to eliminate the substance from their products all together.
For those that fail to accurately label the trans fat content of their
products, there is a maximum penalty of $5,000, but the potential
impact on brand value is much higher.

CO NV EYOR BELT

Wise Foods named sponsor
for New York Mets

CLEANING

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Wise Foods, Inc., Kennesaw, GA, was named official potato chip
and Cheez Doodle sponsor for the New York Mets. The company
has also been named starting lineup sponsor and will also sponsor
Mets infielder Jose Reyes as the team's "Wise Player."
Under the 3-year agreement, Wise will be
the exclusive supplier of Wise potato chips,
New York Deli kettle chips and Cheez
Doodles to all Mets home games held
at Shea Stadium. The company will
also have a strong supportive presence with the team.
Tom Shull, c.e.o. of Wise Foods, said the company sees this as
an honor and an opportunity to give back to its customers by supporting the Mets.

Ruiz Foods announces expansion
Ruiz Foods, Dinuba, CA, will be expanding through the acquisition
of an existing 263,000-sq-ft manufacturing facility and distribution
center. The center is located on 49 acres in Denison, TX.
Renovation of the facility will begin immediately, and the estimated completion date for the first phase is in the fall of 2005. The
plant will manufacture a variety of El Monterey products, which is
the signature frozen Mexican food brand for Ruiz Foods and the No.
1 frozen Mexican food in the US.
In other company news, Ruiz Foods, ranked third among the Top
10 US Hispanic-owned manufacturing companies.
The company also ranked second among the Top 10 US Hispanicowned food manufacturing companies in the US and first among
the Top 10 US Hispanic-owned companies in California.
Fred Ruiz, chairman and co-founder said, "Our own growth in the
past year was very solid and double-digit, which we attribute to our
dedication to product quality, innovation and diversification."

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Putting Innovation Into Motion

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Baking & Snack - July 2005

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