2023 Winter Issue - 156

ULI Learning
Letter from
Cindy Chance
ULI has committed to three mission priorities: progress toward net zero carbon
emissions in the built environment; attainable housing; and a focus at ULI
Learning, educating the next generation of diverse professionals. ULI courses
are accessible, affordable, and designed for anyone who has an interest in the
many fields in commercial real estate. We work with faculty and professionals
to take practical knowledge based on decades of experience and condense it
into courses for students, professionals, and community members responsible
for land use decisions.
Cindy Chance
Executive Vice President,
ULI Learning and Product Councils
Cindy.Chance@uli.org
We are passionate about helping the commercial real estate industry address
the problems we face. We do not have enough housing for our teachers and
firefighters. Green building valuation is rising while older buildings require
costly rehab to be appealing to investors and tenants. Solving these challenges
is an education problem first and foremost.
Our industry is hiding in plain sight. Many of our members learned about the
careers that gave them such rewarding experiences at the kitchen table. But for
those without a family member in the business, our interdisciplinary industry is
often confusing to navigate. We hope to create a path for anyone who wants to
learn what good development looks like and how to do it.
In 2020, we launched a comprehensive introduction to commercial real estate.
The Foundations of Real Estate is an on-demand video-based introduction to the
field. So far, over 1,000 people have learned about our industry by taking
this certificate.
As we grow, we learn what people want. We find that professionals who have
specific questions or challenges are particularly drawn to courses in areas
outside their primary areas of work. So we see architects taking development
courses to better understand their clients, and leasing agents taking courses on
construction. This fall, we will relaunch an improved version of our most popular
offering, the Pro Forma Certificate. The Pro Forma is a road map for sound financial
decision making for any development project, and we consistently hear that
this is perhaps the most valuable tool for understanding good development.
Be on the lookout for courses offering more opportunities to learn about ULI's
other two mission priorities-decarbonization and achieving net zero emissions,
and increasing housing attainability. Please reach out to me if you want to
learn more.

2023 Winter Issue

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