Signs of the Times - June 2016 - (Page 72)
Undertaking
Monumental Tasks
A look at traditional (and new-school) monument signage
By Steve Aust
photos by John Bartelstone
T
hey're the beacon that invites
motorists to countless subdivisions,
churches, corporate complexes
and other entities that require a
(typically) horizontal, masonrybased sign. On many roadways, a
towering entry statement would
be overkill - and against code,
over budget or simply less legible
to the viewer.
Often, the conventional, masonrymounted monument sign simply
provides the most appropriate
solution. A drive through Kentucky's
horse-farm country roughly 100
miles south of our offices affirms
that some historic, elegant venues
require classic, traditional solutions.
72 SIGNS OF THE TIMES June 2016
However, monument signs can
also reflect shifting creative tastes.
If signage remains entirely within
commonly accepted definitions,
and the industry placidly accepts
restrictive regulations on size and
placement, the market won't evolve,
and those outside the industry
are more likely to perceive signs
as functional commodities worth
no more than a perfunctory
investment.
The three projects highlighted
hereafter embody monument
signs' diverse realm - whether
traditional, trendy or tremendous,
they educate, direct and brand
beautifully.
Elevating Your Station
Built in 1933, Philadelphia's 30th
St. Station serves as a central-city,
multi-modal transportation hub.
Amtrak owns the facility, but it
also serves as a hub for several
local and regional rail and bus
lines, as well as a taxi and rentalcar venue. However, as with many
heavy-traffic public facilities, the
station began to show its age and
required a functional and aesthetic
makeover befitting a facility that's
listed on the National Register of
Historic Places.
Amtrak commissioned NYCbased Calori + Vanden-Eynden
(C+VE) to develop a station-wide
Table of Contents for the Digital Edition of Signs of the Times - June 2016
Signs of the Times - June 2016
Columns & Departments
ST Update
Technology Update
Tips for Effectively Marketing Your Signs to Millenials
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - The Summa F Series F2630 Flatbed Cutter/Router
Technology Review - The Durst Rhotex 180 TR
Shop Opps
Sign Museum News
New Products
Second Generation
Undertaking Monumental Tasks
The Light of Our Lives
Cool Digital Printers
Enter ST’s Vehicle Graphics Contest
Advertising Index
Editorially Speaking
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