CE Pro July 2021 - 56

WELLNESS TECHNOLOGY
That lack of awareness is also reflected in the dealers' general
lack of awareness for some of the more specific wellness-related
terms and organizations that can be helpful when attempting
to educate or sell clients. For example, recognition for Delos
DARWIN, the leading wellness technology platform, remains
very low. Indeed, 59% of integrators report they have " never
heard of it " while another 12% say they are " vaguely familiar
with it. " Delos' WELL Building Institute and WELL Certification
fared better, but not much. Those entities are more familiar to
integrators, but still far less than half of dealers say that they are
either " pretty familiar " or " very familiar " with them.
Speaking of terminology, one large custom integration company,
Bravas, the No. 7 company on the 2021 CE Pro 100, has
experimented using the various terminology with clients and
concluded that the term " biophilia " does not resonate with
customers at all. According to Nigel Dessau, CEO, the company
is no longer using that term with its luxury clientele.
Other entities still lacking recognition among integrators include
the Living in Place Institute and its Certified Aging in Place
Specialist (CAPS) and Home & Accessibility Trade Specialist
(HATS) designations, as well as the term " biophilia " and " biophilic
design. " Dealers report only being " vaguely aware " of those.
By far the most recognized terminology in the wellness
space among CE pros is circadian rhythm lighting/human-centric
lighting. More than three out of every four integrators
(78%) are familiar with those lighting terms.
Consumer Demand for Wellness Remains High
So the initial reaction to this year's CE Pro Wellness Deep Dive
Study might be to think wellness is completely overblown and
is the next coming of 3D movies. Not so fast. According to the
aforementioned Ogilvy Wellness Gap study, 73% of consumers
expect wellness solutions from the brands they use. Meanwhile,
59% of consumers report they will pay a premium for a
Top 10 Most Frequently Installed
Wellness Technologies
1. Indoor air quality sensors/filters
2. Motorized shade control tied to astronomic timers
3. Human-centric lighting control and fixtures
4. Indoor air quality/central vacuum
5. Immersive/integrated home fitness gear
6. Water quality monitoring systems
7. Nature-related audio/soundscaping
8. Aroma infusers
9. Smart sleep technology
10. Nature-related visuals/digital art
Indoor air quality (IAQ) monitoring systems surged to the
top as the most-installed wellness technology over the
past 12 months. Last year, it was the sixth-most-installed
technology. Human-centric lighting control and timed
motorized shades for the control of natural light are still
near the top. Smart sleep technology and integrated fitness
gear rose compared to last year. Other technologies
not making the top 10 include dedicated wellness rooms
that combine home theater with yoga and other health
activities, and faux skylights.
Change in Wellness Adoption Plans
Due to Pandemic
Greatly
accelerated
my plans
21%
Reduced my
plans
1%
Same/No
change
30%
Somewhat
accelerated
my plans
48%
In all, 69% of integrators report that the coronavirus
accelerated their plans to incorporate wellness into their
business model. That is down from 82% who anticipated
ramping up their wellness offerings last year.
Master bedroom suites such as this one are seen as the room of
the home with the second-highest potential for wellness.
56 | CE Pro July 2021
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DAVID PATTERSON PHOTOGRAPHY
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CE Pro July 2021

Table of Contents for the Digital Edition of CE Pro July 2021
