The Daily Guide Winter 2023 - 32

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EDUCA TION AND EVENTS
and congressional elections just
around the corner, now is the
time to step up. Join OIA's Director
of Government Affairs, Rich
Harper, for a robust conversation
on the key issues facing our
industry, why it is so important
to participate in advocacy, and
the tools your business can use to
engage policymakers at the state
and federal level.
Defining the Overland Audience
- It's Broader and More
Relevant Than Ever
2:00 - 2:50 PM OVERLAND EXPERIENCE
The
term " overlanding " is
relatively new, yet vehicle-based
exploring has been happening
for more than a century. Now,
overland travel is booming - its
adventure travelers, off roaders,
campers, vanlifers, and explorers
- and understanding how and
where people are getting off the
grid can help you better connect
with this broad customer base.
Circana (formerly NPD) Outdoor
Trend Session: Retail and
Consumer Trends in the Outdoor
Marketplace
2:30 - 3:20 PM THE CAMP
Join Circana (formerly NPD
Group) for a fast-paced, informative
" Outdoor Trend " session.
This session provides an indepth
update on what's driving
consumers and what they're
spending money on. In today's
complex retail environment, this
session is critical to staying up to
date on retail sales and consumer
insights. Julia Day, an expert on
the marketplace, will talk about
what's selling and the critical why
behind the buy. If you are looking
for an understanding of current
retail market trends and consumer
dynamics, this session will
give you a birds-eye view. RSVP
to Julia.Day@circana.com.
Gen Z 101: Retail in the Era of
Authenticity
3:30 - 4:20 PM THE CAMP
Back with new findings, youth
expert Anastasia Pelot from
YPulse, the leading source on
young people's attitudes and
behaviors, takes a fresh look
at what's driving Gen Z today.
We'll cover the latest research
and real-world examples to help
you not just reach, but also build
meaningful relationships with
this key demographic. You'll
learn about the latest shifts in
the Gen Z market and get practical
tips on how to adapt to their
changing needs and expectations.
DAY
2, NOVEMBER 15
How to Adapt to the Evolving
Outdoor Consumer
9:30 - 10:20 AM THE CAMP
Whether you're a marketing,
Julia Day, Circana
PR, or business leader, your
strategy and success depend on
how much you understand the
market and consumer behaviors.
Join OIA's Research Director
Kelly Davis to learn about the
state of the outdoor market and
the latest trends in outdoor recreation
participation. You'll gain
32
GUIDE / OUTDOOR RETAILER WINTER 2023
insight into economic conditions
impacting the outdoor industry,
consumer confidence and
sentiment, trends in consumer
spending, and a full view of the
evolving and emerging outdoor
participant base.
Preseason Buying vs In-Season
ASAPs: How to Do It Better
10:30 - 11:20 AM THE CAMP
A session for specialty retailers
(and curious brand sales reps).
In our wild world, static retailers
will eventually go out of business.
Buyers who evolve their
strategies to align with selling
trends will make it further than
buyers that don't react. We will
delve into the critical elements
of preseason budgeting that are
often overlooked. We'll discuss
how much wiggle room to leave
in your pre-season budgets that
will ultimately make your buying
decisions easier in-season.
You'll leave with practical tips
KEITH FEARNOW
The Daily Guide Winter 2023

Table of Contents for the Digital Edition of The Daily Guide Winter 2023
