Top products * Root ZX Apex Locator * Sybron ENDO Elements System * Isolite Illuminated Dental Isolation System * Odyssey Laser * Surpass 56 DECEMBER 2017 // dentaltown.com What sets your practice apart from others? I try to practice my philosophy and treat patients as I would like to be treated myself. My team is an integral part of this practice; they not only support our core values but also believe in them. I also have a great group of specialists who practice in the same manner I do. If one of our patients calls having a problem, we say, "Come on up-you may have to wait, but we will see you today." What's your favorite marketing technique? This team here- what can I say, marketing at its finest! The best marketing approach we have is being ourselves and remaining true to our philosophy and values. Don't get me wrong-we will place advertisements in the local media outlets to support our students and the activities of our schools. (Go, Mustangs!) I've gotten a lot of internal marketing from Dentaltown. (Thanks!) We like to thank patients and friends who send us referrals-a simple gift card to a local restaurant with an attached thank-you card shows our appreciation. We recognize the value of our patients' time, so if we're running late we want to do more than apologize. We give them a simple gift, like a bottle of Eucalyptus Stress Relief lotion from Bath & Body Works (my personal favorite) with a personal apology for the delay. We also have a massage chair in a relaxing room that our patients can take advantage of by coming in early for their appointment or while they wait to get in the dental chair.http://www.dentaltown.com