OnFitness Magazine - September/October 2014 - 69

6 9

R EAD T E
CI I E N
R E A D T HH E S S CE N C EC E

BUSINESS
BUSINESS

WISE

W W W. O N F I T N E S S M A G . C O M

TRAINERS
TRAINERS
FORUM
FORUM

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If you're in the habit of
sending out e-mails to gain
new clients, it's been
proven that time matters
- the time you send out
your messages.

5

total body training
moves that will max
out your results

Keep it simple
BY DR. JASON MILLER
as no
surprise that there are
MOVE 1 training program ideasaout
seemingly inﬁnite number of
IT SHOULD COME

there, cutting-edge "A" and cutting-edge "B" in the
ﬁtness, strength and conditioning ﬁelds. If you look at
all the programs, they are basically the same; it's all about
progression.
Certainly some training programs take into account
the ﬁtness level of an individual, insomuch as the better
trained an individual, the more stimulus needed.
The recognition of changing progression is called
periodization, which basically means we focus on certain
training goals and provide variety, or better yet, a change
in progression from one training block to the next.
Want to get stronger? Progress the size of the
muscle and then increase the strength of it.
Want to run faster? First increase the force
component by progressing the strength training program
and then progress the velocity component by running faster
either through over-speed devices, running down a three to
six percent grade or using whatever method you choose.

Take some of the popular training methods right now,
P90X, CrossFit, 531 training, block periodization. What
do they all have in common? Progression. Package it
however you like, but it's that simple: make it harder,
make it heavier, run faster, jump higher, move through a
greater range of motion.
Why do I even bring this up? The amount of
information streaming in right now is out of control.
This ﬁeld is so full of "experts" it's mind blowing. Keep it
simple.
The programs that are mentioned here are
progression models. They are fun to talk about and may
even build community, but none have some magic
training bullet that the others do not.
Set the goal (strength, speed, size, mobility) and
progress toward it. Make a progression plan that will
take your client to the goal.
Where quality sources can be of use is in exercise
selection; that is where the cutting edge really is, and is
also why the professional should be an expert in
technique and variety.
The actual training plan itself is not that difﬁcult.
When an athlete trains for a time, make sure a rest is
planned (usually after 2-5 weeks). Other than that, just
have a progression in the exercises and the loading. Z

People tend to be the most
receptive, or most likely to
actually return a
prospecting e-mail, when
they are sent in the
evenings and on the
weekends.
So even though you're all
ﬁred up Monday morning
to send out an e-mail blast,
be leery of this. Wait till
after hours. Or send
Monday's e-mails out on
Saturday.
And while you're at it,
make sure that the e-mails
don't sound like 200 other
people got the same
message. It's faster to just
send out the same form
message, but if you
individualize them, you're
more likely to get a
response.
The individualization
doesn't have to be that
much, either. It could be
just a phrase tossed into
the template that sets the
template apart from the
other 199. Do this for every
prospect for whom you
know something about.

2 0 1 4

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OnFitness Magazine - September/October 2014

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