Dentaltown November 2017 - 6

contents

69 | Corporate Profile
SEE A NEED, MEET A NEED

MESSAGE
BOARDS

38

A look at the Scheduling Institute's 20-year history of creating
solutions in the dental industry.

74 | THE NEW SEO

WHAT DO YOU SAY
TO PARENTS YOU ARE
REFERRING TO PEDO?

Lauren Glass, a product manager at G/O Digital, discusses
the new rules of SEO for dental websites, and how practice
owners should be incorporating them to help their businesses
stand out in search results.

Some good "scripts" for when
you're referring a patient to a
pediatric dentist.

78 | ENDODONTIC REBOOT, PART TWO

44

48

Drs. Kenneth Serota, Gilberto Debelian and Martin Trope take
a critical look at past and present methods for fi lling roots, and
share a case study that uses modern techniques and materials.

OUR HYGIENIST
DOES NOT USE THE
ULTRASONIC SCALER
Even given equal outcomes,
what serves the patient and
the practice better?

86 | Dentistry Uncensored Highlights
FAIR WARNING
SmartBox CEO Colin Receveur discusses the biggest threats
to practice vitality in this transcript of his recent appearance
on the Dentistry Uncensored with Howard Farran podcast.

WHOSE PROBLEMS
ARE WE SOLVING-
OURS OR THE PATIENT'S?

90 | REDUCE TAXES AND BOOST YOUR
RETIREMENT FUND?

An honest discussion about
occlusal composites. Is there a
new trend that focuses too much
attention to aesthetics and not
enough on achieving proper
occlusion? Where's the balance?

Paul Danziger, president of Freedom Financial Advisors of
Maryland, discusses how a cash balance plan could boost annual
retirement contributions and reduce taxes.

110 | Continuing Education
ARE YOU STAYING AHEAD OF THE
ULTRASONIC CURVE?
Hygienetown board member Dani Botbyl shares techniques
for using ultrasonic scaling to improve the removal and
disruption of biofi lm, in addition to the usual calculus.

Dentaltown (ISSN 1555-404X) is published monthly on a controlled/complimentary basis by Farran
Media LLC, 9633 S. 48th St., Suite 200, Phoenix, AZ 85044. Tel. 480-598-0001. Fax 480-598-3450. USPS#
023-324. Periodical postage paid in Phoenix, Arizona, and additional mailing offices. POSTMASTER: Send
address changes to Dentaltown.com LLC, 9633 S. 48th St., Suite 200, Phoenix, AZ 85044
©

6

NOVEMBER 2017 // dentaltown.com

2017 Dentaltown.com LLC, a division of Farran Media LLC. All rights reserved. Printed in the USA.



http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown November 2017

Dentaltown November 2017 - Intro
Dentaltown November 2017 - Cover1
Dentaltown November 2017 - Cover2
Dentaltown November 2017 - 1
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Dentaltown November 2017 - Cover3
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