InTents December/January 2020 - 31

and understanding proportion,
placement and what works best on
tents of different shapes and sizes,
so most customers feel it's worth the
additional cost," Brodbeck says.
Placement of graphics, particularly
when a limited amount is used, often
depends on the type of event and the
distance from which the graphics will be
viewed. Most manufacturers generally
agree that tops and gables provide the
most visible placement because those
spots are above the crowd line and
front and center. Sidewalls are another
good option because they're ϐlat and
offer a straight-on viewing angle.
Interior graphics are another
consideration. Suzanne Warner,
vice president at Tentnology®, a tent
manufacturer based in Surrey, British
Columbia, Canada, recommends interior
wall graphics, especially for trade show
booths. "Most clients want to capture
attention, and tent graphics are very
effective regardless of weather or
crowd size," she says. "We frequently
suggest adding dynamic lighting
for longer-term tents, so the entire
structure can morph over the course
of a day and surprise and delight."
When the customer provides the
design, it's important that the digital
artwork is of a high enough resolution to
be used on a large tent. High-resolution
images have a dense image quality-they
have at least 300 pixels per inch and
retain their sharpness when enlarged.
Low-resolution images have fewer pixels
per inch, and when they are enlarged,
the image is pixelated, or blurry.
Explicit customer approval before
production begins helps avoid expensive
mistakes. "We require an approval
signature on the rendering before sending
any artwork into production," Brodbeck
says. "This ensures the customer is
double-checking, and we know for a
fact the artwork is approved before we
start manufacturing the product."

ROLL WITH IT

P

roper care and storage of tent
fabric with printed graphics can

make all the difference when it comes
to longevity, according to Ruben Divine,
graphics manager at Ringgold, Ga.based Allstate Tent. He recommends
washing with plain water or a gentle
cleanser and always allowing the tent
fabric to fully dry before storing to avoid
mold or mildew growth.
"Be sure to avoid any type of hard
folding, especially where the graphics
are printed," he says. "If you roll the tent
with the graphics facing out first and then
gently fold on the non-graphic areas, this
will help avoid breaking down graphic
inks and make your tent last longer."

www.InTentsMag.com

31


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InTents December/January 2020

Table of Contents for the Digital Edition of InTents December/January 2020

InTents December/January 2020 - Cover1
InTents December/January 2020 - Cover2
InTents December/January 2020 - 1
InTents December/January 2020 - 2
InTents December/January 2020 - 3
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InTents December/January 2020 - Cover3
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