Electronic Retailer - July 2011 - 11

A team from Launch DRTV will be traveling to Ethiopia in September as part of a group that will be rebuilding a village of more than 4,000 people. The group will work on water wells, schools and health facilities, as well as provide free dental care to people living in extreme poverty. Launch DRTV will sponsor the purchase and delivery of more than 500 wheelchairs and 100 sets of canes, crutches and other ambulatory devices to help the disabled in that country. More than 200 of the wheelchairs will be custom built on-site in Ethiopia by a team of specialized physical therapists traveling with the group from the U.S. These items will provide mobility to some disabled men, woman and children who suffer from conditions such as cerebral palsy, spina bifida and others. The charity poker tournament will take place from 11 a.m. to 5 p.m. at The Basement Lounge in Long Beach, Calif. Donations can be made as well; checks should be made out to UCP Wheels for Humanity, 12211 W. Washington Blvd., 2nd floor, Los Angeles, CA, 900665520. All donations made Wheels for Humanity are tax deductible. For donor information, email drew@ launchdrtv.com or sam@launchdrtv. com. For more information and an application, visit tesfameanshope.com.

record amid a carrier-neutral facility with access to more than 45 different telephone carriers. Triton CEO Jay Nalli commented, “Most call centers do not have the redundancies in place to manage through a natural disaster. Triton’s relationship with Markley ensures we have the ability to provide uninterrupted service to our customers, regardless of circumstances. This is especially critical given that our clients’ marketing spends are perishable and generate immediate consumer activity. At Triton we place the greatest emphasis on being able to respond flawlessly to those ads in real time.” Triton specializes in telesales for direct response advertisers that require a more consultative approach, resulting in higher close rates and overall order value. The company uses a discrete sales training process to continuously improve results amid two primary bricks and mortar centers located in Mansfield, Mass., and Phoenix, Ariz. Markley has been the choice for critical data housing for leading corporations and institutions including the Boston Red Sox, Harvard Medical School, the Massachusetts Institute of Technology, and The New York Times.

Triton Technologies Integrates With Markley Group’s Foremost Datacenter
M A N S F I E L D, M a s s . – Tr i t o n Technologies, the leading direct response telesales and technology services provider, is now housing its data at The Markley Group’s flagship datacenter located in downtown Boston. Commonly referred to by its address, One Summer Street, the Markley colocation center boasts a 100% uptime

CORRECTION
The following is a correction to the June issue of Electronic Retailer magazine. We regret the error. Daniela Todorovic is the president of Thane Direct. Her name was misspelled in the captions that accompanied the cover story.

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July 2011 | electronicRETAILER

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Electronic Retailer - July 2011

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